Like Facebook, Twitter, Instagram is a social networking app where people share their photos and videos. Instagram was launched in October 2010 by Kevin Systrom and Mike Krieger, which was later acquired by Facebook in April 2012. The feature that distinguishes Instagram from Facebook is that Instagram is a picture and video sharing platform where people find each other through common interests, lifestyles, etc hence allows more interactive engagement. So for an organization that wants to reach its targeted customers and expands their business activities, Instagram can be a great option.
A recent study showed that Instagram provides brands with 25% more engagement over other social platforms. The features on Instagram has created several opportunities to connect business with its users. Features like Instagram stories, live videos, Instagram insights, and many more have changed the way businesses connect with and inspire their communities. Business of any size can create a business profile on Instagram, get followers with its posts promotion to drive their business objectives. Instagram has reached more than 700 million users as of April 2017 of which 80% follow a business on Instagram. Thus business and brands can use those creative tools and engage the Instagram users in different ways to boost their products/services.
Instagram features Instagram stories on the top of its users’ feeds which can be used to create engaging, vertical contents for business boost. Progress bar, 15-second stories, profile photo, emojify, pause and swipe up options on Instagram stories help to create creative contents for product/service promotion. One can choose a variety of options to create interactive contents to build up good customer relationship. Similarly, the latest options added i.e, boomerangs, interactive poll stickers and dramatic zoom-ins have widened the advertising platform. Likewise, Instagram Insights provide information on who your followers are, when they are online and more. It can also view the insights for specific posts and stories to see how each story was effective for people’s engagement and reaction to it. This section helps to know your targeted customers, their interests and the factors that drive them to use your products. Besides using these tools, you can boost up your e-commerce business with popular hashtags as well as various photo filters that match your brand to increase your engagement and help garner new followers.
Over 200 million people use Instagram stories each month and at this rate, nearly half of all Instagram users will be using Stories by the end of 2018. This means that brands interested in connecting with Instagram users must take the time to master Instagram stories. So if you are thinking to boost your business through Instagram but lack proper ideas, come and cooperate with Ads Market. The Ads team is always ready to listen to you and the way you want to reach out your customers so that we deliver the best creative contents to boost up your business.