Tags: #Ads Market #Facebook #facebook pixel #pixel #Website
You have a website and a facebook page. You can see the people who like your page and all the engagement going on there. You wish it was this easy to analyze the traffic of your website. Well, you “wish” this because you have never heard of facebook pixel. Just like Tom & Jerry, movies & popcorn and Batman & Robin, the next iconic pair is bound to be websites and digital marketing.
A Facebook pixel is a code that you place on your website. It helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads—people who have already taken some kind of action on your website.
Here are some reasons why your business should start using facebook pixel:
- 1) Retargeting: Any business can use this targeting option on Facebook to target people who have already chosen to visit your website. By installing the Facebook pixel code on your website, you will be able to start retargeting people immediately with Facebook ads.
- 2) Track Conversions: You can add events such as purchase, add to cart, page views, leads and complete registration through pixel and link them to an action that the user may perform on your site. If any of these actions are from users that visit the site through your ad campaign then you can calculate the conversion of that campaign. This is done by setting rates for any event that the user may trigger.
- 3) Custom Audiences: Installing the Facebook pixel along with event tracking will open up opportunities to create new types of custom audiences that can be used in your ad campaigns. In addition to targeting all of your website visitors, you can also create a custom audience to target people who visit certain pages on your site, people who spend a certain amount of time on your site, or people who have purchased items from you in the past! You can also create lookalike audiences that Facebook generates of people who are similar to a custom audience you have already created.
Although you may be regretting why you have not heard about or been using facebook pixel, the consolation is that you can still use it from here on. Facebook is a platform where your business can explode and reach heights that businesses previously could attain through much difficulty only. Facebook pixel is a tool which is a necessity these days for your website which in turn is bound to be converted to profits for your business.
Here at ads! we provide a complete digital solution for your business. You’ll get a world class website and state of the art digital marketing. When we combine these two aspects with facebook pixel, it just creates magic.