A recent study from Google provided insights on why local search is important for your business. Approximately 50% of mobile users are likely to visit a store after conducting a search on their mobile. Key information that people are looking for are as follows:

– 54% look for business hours.

– 53% look for directions.

– 50% look for store address.

– 45% look for the availability of products.

Online presence is a necessity in the modern world. You will attract more customers if people find your business online. With local searches, people aren’t just getting information but acting on it. By optimizing your website for local searches, you are not only making it easy for people to find you but increasing the chances for your business to be successful. Now, you’re wondering how to get your business appearing on local searches.

The following are a few key steps to increase the likelihood of people finding your business online.

1) Google My Business

The first step will be to create a business profile on Google My Business. You will be able to add working hours, holidays, phone numbers and website among other things for your business. Whenever your business is searched in Google or viewed in Google Maps, the entered information will also be displayed.

2) Website Quality

A good website is how you get on Google’s good side. A quick loading website with a proper structure and responsiveness is how you slowly rise through the endless amount of website displayed in Google search results.

3) SEO

A good website may get you on Google’s good side but to be Google’s favorite, Search Engine Optimization (SEO) is a must. A good website for local search does everything that a website with SEO does but adds geography to it.

4) NAP

In this instance, NAP refers to Name, Address, and Phone Number and not the short sleep you take during the day. Sleep will not get in the way of increasing customers if you have a good local search system for your business. However, you need to provide a NAP on your contact page so that Google can find a link between your website and the business profile you set up in Google.

5) MAPS

Add Google Maps on your contact page so that people won’t have to leave your website to search for directions elsewhere.

The world has already shifted from the Industrial Age to the Digital age in the 21^st century. Businesses are given a platform where they are able to attract customers worldwide just by their online presence. Local businesses may not need worldwide exposure as much but it is necessary their online presence is needed even for the local consumers. Make your local presence noticeable and reap the rewards that the Digital Age is providing you.

At ads! We provide the SEO services that your business website requires to increase its local online presence.

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1) IOS Updated Apps

Dark mode for IOS is now official. Along with this, there were updates for various apps as well. There will be swipe-able texting in Messages. Maps will be getting a much substantial upgrade where a more detailed map will be shown and a shortcut on the launch page that will show your favourite spots and the places you saved. You’ll also get a street view photo that can be enlarged and viewed in 360 degrees. You can tap again to travel down the road as well.

The Photos app has a new sorting mode that can divide your picture into days, months and years. You can easily browse your images sorted by timeline. Each section is separated by a highlight reel or top photos/videos. Music app brings a lyric mode that shows the words live alongside the music.

The final consumer version is scheduled to arrive in the fall.

2) IPad Gets Its Own OS

Apple will be having its own iPad-specific system from now on. Split screen can be achieved easily by dragging apps side by side. You can split screen using the same app as well, such as viewing two notes at once. File view will look more similar to what it does on macOS, with ways to browse through column view and share folders on iCloud. iPads will also now support USB thumb drives or camera imports from USB cables directly between the two devices. There are some new text editing gestures, too, such as a three-finger pinch to copy, cut and three fingers spread to paste. Also, a three finger swipe left or right to undo and redo.

3) MacOS Catalina

Itunes will be exiting in this version of the Catalina. Apple is breaking up the app into three separate apps for Music, Podcasts and TV. The Mac will also support the iPad as a second display, offering a workaround for those who wanted a touchscreen on their MacBooks. Apple calls this feature Sidecar. Apple also announced a new app Find My App. This app will let you search for your device even when its offline by using Bluetooth beacon that will bounce off other Apple devices near the misplaced device.

4) New Mac Pro

Apple’s new Mac Pro supports Intel Xeon processor with up to 1.5TB of memory. There are six slots for memory expansion and eight PCI slots, three Thunderbolt ports, two USB-G and two USB-A ports. A new processing card supports up to three streams of 8K or 12 streams of 4K.

The monitor is a 32-inch LCD screen with a Retina 6K display and a 1,000,000:1 contrast ratio. Apple calls this display “Extreme Dynamic Range” or XDR and it can connect six displays up to 120 million pixels of the display.

5) TV OS

A redesigned homepage that will show previews of TV shows and movies was announced. Apple TV will support more third-party game accessories like the Xbox One and PS4 controllers. The new TV OS offers multi-user support as well to show personalized recommendations on shows and music based on the content you consume. Family members will get their own set of suggestions based on what they have watched.

6) WatchOS gets its own App Store

The new watchOS 6 update will bring its own dedicated App Store. A few new Apple-specific apps are coming to the device, including a calculator app and a voice memo app for recordings. There are Health and Fitness updates as well, such as long-term activity trends of how your fitness levels have changed over the past months and year.

Apple is also adding menstrual cycle tracking to the Watch for female health to get notified on upcoming periods and when the fertile windows are. There is also a system for you to get notified when the noise levels for a room is exceeding the safe decibels and could potentially damage your hearing.

Apple has once again caught the imagination of everyone just by their keynotes announcement. With this constant wave of updates and innovation that Apple is providing to its consumers, Apple continues to be a benchmark for every tech companies out there.

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Facebook F8 2019, held April 30 – May 1 confirmed one thing for sure, Facebook is prioritizing privacy more than ever. The whole world was scrutinizing Facebook over its privacy policies since the Cambridge Analytica Data controversy. It seems they will be making extra efforts to provide users with proper private experience. Zuckerberg himself announced six core principles Facebook will be embedding to their products: private interactions, encryption, reducing permanence, safety, interoperability, and secure data storage.

Perhaps, the biggest announcement from this conference was that soon you’ll be able to send messages to your friends across all three core Facebook messaging platforms. These three platforms include Whats App, Messenger and Instagram. The following are the major announcements that Facebook made in its conference.

1) Messenger

– A new feature called “Watch Together” where you will be able to enjoy videos together with your friends.
– Facebook will be launching a messenger desktop app for the first time later this year.
– They will also release a lightweight messenger app using an entirely new base code. This app will occupy only a third of your device’s memory compared to the current version.

2) Instagram

– Instagram’s camera is getting a much-needed upgrade, where you will no longer need to start with a photo or video while posting stories. You’ll soon see a new ‘Create’ tab inside the camera interface. You can then choose from the question, polling, text, or other sticker options.
– A new pilot Instagram is being launched in Canada this week. It will hide the number of likes received by photos and videos from public view. They are trying to shift focus from popularity to the quality of the content.

3) Facebook

– Facebook will be placing more importance on groups, introducing a new “Groups” tab. The tab will make it easier for the user to discover new groups and communities based on their interests.
– Based on this theme, Facebook is also currently working on the “Meet New Friends” feature, where users will be able to meet new friends from shared communities like a school workplace or city.

4) Whats App

– The major announcement for Whats App was the introduction of product catalogues in Whats App Business. A business will be able to show you all the products available to them privately and operate without a website in place.
– Zuckerberg also briefly talked about WhatsApp Payments. It is based on India’s UPI payments system and is being tested with 1 million users in India. Facebook plans to launch the payments feature to newer locations in the coming months.

5) Oculus

– The unveiling of “Oculus Rift S”, which is an upgrade to their existing VR headset that needs to be connected to a powerful gaming rig to operate. It has a higher resolution display, improved optics and a mixed reality experience via the camera on the front.
– Facebook also unveiled their new product “Oculus Quest”, which is supposed to address everything that is wrong with VR systems by cutting cords and placing sensors on the devices. You will be able to enjoy the VR experience much thoroughly without the cords to limit you.

The major announcements from the Facebook F8 conference seem to be related to privacy. Whats App has always been big on privacy and hence, not much major changes were announced for the Whats App platform. Facebook is trying to rebuild its reputation on the privacy front and this was definitely evident in this year’s conference. In addition to this, there were some very exciting features announced for this year. Facebook is ever growing and the updates they are bringing will continue to hook people into the platform and enable the growth of Facebook as a whole.

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The famous words of William Edwards Deming “In Gods we trust, all others must bring data” is more relevant in the present day than ever. Any successful business collects chunks of data they will use to gather information. This information is then used for making critical business decisions. There is nothing wrong in trusting God to make your business successful but using data along with it gives you a much better chance. Website analytics provides data and insights that can be used to create a better user experience, understand user behavior and track the effectiveness of your online marketing strategies. For most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

How does Web Analytics work?

Most analytics tool will have a javascript snippet that can be inserted in the pages of your website. The analytics tool counts each time the page gets a visitor or a click on a link. The tag can also gather other information like device, browser and geographic location (via IP address). Web analytics services may also use cookies to track individual sessions and to determine repeat visits from the same browser.

Types of Data in Web Analytics

Audience Data

• – Number of visits, number of unique visitors
• – New vs. returning visitor ratio
• – What country they are from
• – What browser or device they are on (desktop vs. mobile)

Audience Behavior

• – Common landing pages
• – Common exit page
• – Frequently visited pages
• – Length of time spent per visit
• – Number of pages per visit
• – Bounce rate

Campaign Data

• – Campaigns that drove the most traffic
• – Websites that referred the most traffic
• – Which keyword searches resulted in a visit
• – Campaign medium breakdown, such as email vs. social media

Some Famous Web Analytics Tool

Google Analytics

This is a free web analytics tool offered by Google to help you analyze your website traffic.

Google Analytics features:

• – Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time.
• – Segmentation for analysis of subsets, such as conversions.
• – Custom reports.
• – Email-based sharing and communication.
• – Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer.

Facebook Pixel

The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

Facebook Pixel Features:

• – Create a Custom Audience of your most valuable customers
• – Create custom reports on the dashboard.
• – A combined report where you can analyse website visitors with multiple factors involved.
• – Analyse percentiles to find out which demographics are more likely to generate bigger hits.

Conclusion

Website Analytics is not just about knowing the number of visitors on your website. It has become a data collection tool that is bound to help in boosting your business. With so many businesses taking the online outlet as a big part of their business strategy, web analytics have become a must have tool.

At ads! we provide a complete digital solution for your business. We ensure optimal online strategies for your business through digital marketing and websites with analytical tools.

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The next phase after you generate these leads is to pass them through a funnel where the leads will get to know your brand, buy your product and even become a supporter of your company. You may have thousands of leads and converting only a handful of them really makes your strategy for capturing leads pretty much useless. Lead generation and Email funnel strategy are like food and water to your business, making it prosper.

3 steps for Lead Generation:

1) Lead Capture: Creating a “Call to Action” button on your website to capture the visitor’s information used to be the norm. This may capture some solid leads but overuse of this has caused people to abandon filling up forms most of the time. It is highly likely that the user will fill the form if there is a mutual benefit on play.

2) Lead Magnet: These are the tools that you can use to grab the attention of visitors and eventually use it as a chip for their contact information. Training video series, free trials, webinars and eBooks are some of the examples that are being used nowadays.

3) Landing Page: A landing page is a page that a visitor will reach after clicking on one of your advertisements. It normally exists outside your normal website and is used mostly for single campaigns. Advertisements are bound to reach a larger audience and it’s highly likely to bring in more leads if you make proper preparations.

The real hard work and risks begin once you have collected leads. Chances are that too much information or too little information will deter leads. A plan needs to be in place on how your contents are most likely going to convert these leads and make them a loyal customer. For this, you will require a proper funnel strategy.

5 steps for a proper Email Funnel Marketing:

1) Awareness: Make your leads aware about your products and services. Make sure these are educational contents that help understand your product and services and not a full detail.

2) Consideration: This phase of the funnelling requires your content to create a deeper bonding with the leads. Deliver contents that are product specific and try to avoid a sales pitch.

3) Conversion: Convince your leads to convert and become a customer. This part can contain detailed product/service benefits and also offer discounts and other offers. However, do not overwhelm customers with numerous sales offers.

4) Loyalty: This can be gained through insightful contents and helpful advice about your product/service. Try to make your content helpful and educational relevance to the customers. Make sure these are not promotional contents that are trying to add value to your product/service.

5) Advocacy: Once a sale is done, you can’t forget the customer. Keep sending some interesting and new contents that will win their heart. This could lead to them referring you to some of their friends and close ones.

Email marketing is a powerful tool if you can use it right. As you see, with proper techniques, you are able to convert a potential lead to an advocate and supporter that will endorse your product. The contents that you use in different phases are very important as it plays an important role in earning loyalty from your customers. Are you ready to say hello to more sales and repeat customers?

At ads! we provide you with email marketing services that give your business the opportunity to grow. Content creation services that are best suited to your products and customers is also provided here. We will provide your business with the perfect opportunity to grow.

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With an estimated 3.5 billion searches being done every day, traffic from search engine is a necessity for your site.  SEO writing is the writing you do with search engine results in mind. Proper SEO writing enables search engines to curate your site better and push it towards the top of organic searches of people. Basically, SEO writing is done with the goal of attracting search engine traffic. The following steps give you the best chance of increasing the traffic from search engines to your website.

1. Keyword Research: Keywords are the most vital part of SEO writing. It’s important to find out the volume being used for a keyword. A high volume keyword is being searched more in the internet. Tools like Keywords Everywhere and SEMrush can be used to find out the keyword volumes.
2. Header Structure: We all know the heading tags used in HTML. These are the <h1>, <h2> and so on. It’s very important that you use the <h1> tag just once and make sure it is reserved for your title. The other heading tags should also be used better. Make sure these header tags are used for sub topics that says something about the topic you are writing.
3. Put the Keywords to Work: Choosing the right keywords is one thing but making it work is when you see the real fruit. Include it in your title, heading tags and mention it in different parts of your article. SEO Writing is looking easier, huh?
4. Quality Content (People should care about it): It is obvious that you need quality content. However, if it’s a topic that people will care about then they are bound to go through your whole article. This is particularly important because search engines also factors in the time that your website traffic spends on your site.
5. Lists (Numbered or Bullets): Lists bring out the aesthetic appeals of a blog. They break up chunks of texts and draws the eye to them. Even better use of list includes adding internal links to them. Why internal links? See the next point.
6. Internal Links: These are the links that point to the same website. This is particularly useful because it enables users to stay on your site for longer. On doing so, the visitors are increasing your page visits and time on page statistics. The changes may look subtle but that is what makes the difference between normal and SEO writing.
7. Title Tags and Meta Data: A title tag is the first tag and the most important one for your site. It is only 70 characters long. So, make it short but also make sure it gives enough information and includes keywords. Meta data is similar to a short ad copy that encourages user to click on your result. It usually includes a short description about the site or the blog.

SEO writing is so easy and anyone can do it. But doing it and mastering it is completely different. As the saying goes that “Practice makes perfect”, don’t expect your first writing to be a ‘blockbuster’. But if you follow the above steps then you will be on your way to creating a ‘billion dollar movie’. Keep creating contents and improve it in terms of SEO writing.

At ads! we provide you the option of SEO writing to ensure that your site has the chance to reach out to as many audience as possible. We understand the effort you put on your product and we will help you make it shine.

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A Facebook pixel is a code that you place on your website. It helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads—people who have already taken some kind of action on your website.

Here are some reasons why your business should start using facebook pixel:

• 1) Retargeting: Any business can use this targeting option on Facebook to target people who have already chosen to visit your website. By installing the Facebook pixel code on your website, you will be able to start retargeting people immediately with Facebook ads.

• 2) Track Conversions: You can add events such as purchase, add to cart, page views, leads and complete registration through pixel and link them to an action that the user may perform on your site. If any of these actions are from users that visit the site through your ad campaign then you can calculate the conversion of that campaign. This is done by setting rates for any event that the user may trigger.

• 3) Custom Audiences: Installing the Facebook pixel along with event tracking will open up opportunities to create new types of custom audiences that can be used in your ad campaigns. In addition to targeting all of your website visitors, you can also create a custom audience to target people who visit certain pages on your site, people who spend a certain amount of time on your site, or people who have purchased items from you in the past! You can also create lookalike audiences that Facebook generates of people who are similar to a custom audience you have already created.

Although you may be regretting why you have not heard about or been using facebook pixel, the consolation is that you can still use it from here on. Facebook is a platform where your business can explode and reach heights that businesses previously could attain through much difficulty only. Facebook pixel is a tool which is a necessity these days for your website which in turn is bound to be converted to profits for your business.

Here at ads! we provide a complete digital solution for your business. You’ll get a world class website and state of the art digital marketing. When we combine these two aspects with facebook pixel, it just creates magic.

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The products and features announced on the first day of the F8 2018 are futuristic, to say the least. With all the controversies surrounding the Facebook platform, the early precedence was taken by the small matter of user privacy. The new features that they announced on Facebook, Instagram and WhatsApp were not a revelation but they are bound to make these apps more interesting and engaging. However, the most intriguing part of this event was the announcement of 3D images and virtual reality into the Facebook platform.

Following are the major announcements made on the first day of Facebook F8 2018 conference:

1. Data Privacy: If you followed the much-publicized trial of Facebook regarding Cambridge Data Analytica then this portion will not be brand new to you. Facebook says that they are limiting the data that developers can use and they are trying to track down apps that may have recorded a large amount of data before 2014 (the year when they made required changes to protect user data). However, the announced “Clear History” feature allows the user to see the websites and apps that they have been directed to and clear this information.

2. Facebook Dating: “Tinder ripoff” might be the first impression everyone gets. However, the way Facebook is thinking of implementing this is no short of amazing. The user needs to create a separate dating profile and can browse for groups of their interest. They will then, get to select a potential partner with similar interests. Facebook says this is going to feel like a separate entity from Facebook and the potential match will be someone the user does not have as a friend. All the interaction is done through private messages. Finally, a dating app that will let people see the inner beauty of the other person.
   

3. WhatsApp Updates: WhatsApp will have a group video calling feature soon. Yeah! It may not seem significant but a feature that is bound to excite the 1.5 billion-plus users.

4. Instagram Updates: Instagram seems to be the younger child who will get multiple gifts this Christmas. Group video calling will be added and users can minimize video chatting to continue surfing Instagram feeds. If you want your friends to know what you are listening to then you can upload a sticker of what you’re listening to directly from your Spotify app. You can also share any videos on your GoPro directly to your IG account. They are also implementing a Bully filter which is a Comment Filtering Technology that hides language intended to hurt or upset people.

5. Oculus Go: This is where things escalated quicker than expected. Not only was it the launch of Oculus Go but also of Oculus Venues. Oculus Venue will be your live ticket to live events in VR like concerts, sports, movie screenings among others.

6. Facebook 3D Posts: Starting next month, click a photo from your smartphone and upload it as a 3D photo. Then with one click, bring a 3D object from a post to your world through their Augmented Reality technology. Can it get any more exciting and innovative?

Facebook has more than 2.2 billion users and it seems they are not satisfied by that number at all. With these announcements, Facebook has proved why they are the best and will remain the best. Virtual reality and Augmented reality was just catching fire and Facebook is looking to spread it further than ever with their massive platform. Although some of their updates are already available somewhere, it provides freshness to household apps used by billions. Facebook’s growth was somewhat mythical, unlike anything anyone has seen and looks like it is set to continue.

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The Beginning (1995 – early 2000’s): A simple text based sites where menus, buttons and links had to look ‘clickable’ so that users moved from page to page and user experience was not given too much thought.

Web 2.0 (2003 – 2010): Lengthy drop shadows, shiny bubbles, oversized buttons and glares. Need to educate web users on how to navigate web contents were increasing. The oversized graphics did feast our eyes with colors, gradients and graphics but also trained us to ‘click here’ and ‘learn more’.

Skeuomorphic Design (2010-2012): Skeuomorphism is a practice where visual characteristics of an object being incorporated into a digital design. It involves taking the functional aspects and qualities of an object and recreating them in an ornamental way. Apple’s dashboard design where planks of wood, metal and plastic surfaces have been integrated to mimic real life objects is an example of skeuomorphism.

Flat Design (2012 – now): Graphical elements that have no significant value or purpose within a user interface were eliminated. It utilizes open space, bright colours, sharp edges and two-dimensional illustrations with a strong focus on usability. Complex graphic omission converts your focus on contents.

Flat Design entice web users, encouraging interactivity and engagement. It is also uniquely adaptable from a usability perspective. So, the web users look for designs that provide you the require information easily and doesn’t distract you from the actual message the web page is trying to convey. Keeping this in mind, here are the seven design trends that you may want to look out for in 2018:

1) Bright and bold minimalism and engaging photographic content

Simple will never go out style, but with advances in monitors, color saturation and brightness, minimalism doesn’t have to be boring. Large fonts, vibrant colors, engaging photographic content, 2018 will be a fun year for easy to use yet interesting online interfaces.

2) Polished web applications

How do we figure out if the user is truly getting value beyond simple “activation”? What is the real-life formula for success metrics? How do we build an app for multiple use cases? In terms of visual design, we’ve already polished the popular apps to the moon and back! We should expect another wave of frameworks and ready-made UI solutions.

3)Interactive content

2018 will be the year of interactivity. Consumers crave a more personalized and entertaining experience when it comes to how they connect with brands, and content such as polls, quizzes, and games can deliver exactly this experience. This type of content draws people in by asking them personal and challenging questions and then delivers exactly the right resource or product based on how someone answers the questions, just the type of experience that people are craving in 2018 when everything is getting busier and crazier online.

4)Asymmetry and brutalism inspired free-form

Asymmetry and brutalism inspired free-form. This has been developing over the past few years. But only recently with a rise of such design expressions as brutalism and bolder visual fragments it became useful. There are a few great examples of asymmetry in web design, but all of them intentionally disrupt otherwise static design, and direct user attention point-to-point much more effectively.

5)Illustrations and animations

The best part of using illustrations is practical – illustrations can be of any size, style, color and can be incorporated into any design seamlessly. Animation is a new norm in web design, animations allow one to translate more information in an efficient way, driving attention and helping to tell a story in a few seconds. Logos, backgrounds, and menus become animated, which means better engagement.

6)Consistency and focus on understanding the end users

First, there will be a lot more focus on understanding the end users aka business’ target audience. There is a lot we can learn from talking to the target audience. How to speak to them on our websites or Twitter? What pain points they are facing? What delights them and so on. Anticipate designers and organizations putting a lot more effort into consistency. Message the company is sending across the channels it’s using will be consistent. For example, consistency between the mobile app and its social media.

7)More video

Videos are no longer just something to watch, they are now becoming part of a brands presentation and communication. Expect to see video content in multiple areas of a website instead of the typical main page video alone. Videos can deliver a great deal of information quickly and visually. Expect to see videos used throughout websites in 2018.

At ads!, we believe in keeping up with the trends. This allows our clients to build their products or companies through the use of more sophisticated and latest techniques being used in their website. In this era of technology everything is a click away. We build sites that engage customers and makes them more aware of the products being offered.

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ChatOps helps to connect people, bots, and tools in an automated and transparent workflow, allowing them to see the complete status of their work and systems. The transparency strengthens the feedback loop and enhances collaboration. Some say it is “IM-enabled devops.”

These solutions give users access to important information directly from the chat window, drastically reducing context switching. If you already have a chat window open in listening mode, then it will help to connect it with the other tools and platforms with which you have already been working. In addition, ChatOps provides user-specific commands that feel intuitive because people can send commands to the chat robots just as they would to any of their human colleagues.

Tools:

Initially, a few ChatOps bots, including Hubot, Lita, and Err, allowed developers to run code directly from their chat windows, but today there are many more options. Since launching in 2013, Slack now has millions of daily active users — and it’s likely that you might be one of them.

Slack provides its own built-in Slackbot, but there are several other third-party solutions as well, such as StackStorm, Deploybot, and Blockspring, that can work with other chat products like Atlassian’s HipChat and IRC. You should think carefully when selecting your bot because your choice will define the language that you’ll use for the ChatOps framework in every aspect of implementation and integration. Check out this Product Hunt list of Slack chatbots.

Another option people use is HipChat, which is considered the leading ChatOps solution for enterprises and is competing directly with Slack. You can access HipChat through Hipchat Connect, an app store of ready-made apps that is currently in beta.

Slack made some changes and unveiled a new and advanced capability: Users could use its chat to call a Lyft ride. Using the “/Lyft” command, Slack communicates with the Lyft’s APIs, allowing you to use the service via Slack.

Although bots are not a new concept, Facebook’s recent announcement that it’s beginning to integrate AI services within its array of applications brought attention to them again. With the integration of bots within Facebook’s Messenger app, its 900 million users will be able to receive more efficient customer service and avoid the annoyance of waiting for assistance on the phone. Facebook has also publicly announced that brands and developers will be able to build their chatbots for Facebook Messenger, following in the footsteps of Slack and Hipchat.

This is a very interesting opportunity for startups to improve and commercialize ChatOps further to become more secure, reliable, and feature-rich. I’m sure some new companies are already launching in this domain.

Real benefits for the software teams to invest in ChatOps:

–   Forces to automate tasks:

it forces you to automate repetitive tasks. All those manual, creepy scripts that your team has created over time (and rarely documented), now have to be put into a central place, consumable by the chatbot. Not only it reduces your team’s technical debt, but it also makes your entire software release process more reliable and efficient.

–   Eliminates fear:

Instead of going through a number of manual tasks, which is error-prone, it’s now as simple as giving the bot a single command, entirely automated behind the scenes.

–   Fosters collaboration:

Magic things happen when the information about your internal processes appears in the same place, available to everyone in your team.

People start having conversations around the problems that arise and collaboratively come up with their respective solutions. In many cases, due to the asynchronous nature of communication, it’s more productive to discuss things in a chat than holding a regular meeting.

–   Makes things easier to find:

After having the tasks run from within chat and hopefully fruitful discussions around them, you’ll start noticing that you suddenly have this central place of everything what’s happened.

Most of the chat systems today provide rich search interfaces, bookmarking and even advanced exporting features to help you find things quicker.

–   Boosts productivity:

With gained automation, confidence, collaboration, and transparency, every developer in your team will certainly enjoy not only building features, but also being responsible for shipping them. The features will be delivered in smaller increments, resulting in less errors and faster build-learn-measure cycle, thus making your entire team more productive and users happier.

ChatOps and DevOps:

DevOps is about knocking down barriers between developers and operations teams, and in doing so reducing organizational frictions wherever possible. And that’s certainly the spirit behind ChatOps – the term for the hyper-collaborative way of running DevOps, including operating aspects of systems and infrastructure, through online chat.

Proponents of ChatOps say it streamlines communication in a centralized and powerful way. Born within Github, ChatOps evolved from its open source chat bot, Hubot, which has changed the way the web-based Git repository runs operations through the automation of deployment, graphing, monitoring, provisioning, and even mitigating security events.

Think of Hubot, a Node.js app that is commonly run on Heroku, as a robot that helps keep everyone informed in a centralized place and in real-time, or in a near real-time.

Conclusion:

At ads we believe that productivity comes with effective team collaboration. To make that happen we use tools such as hip chat and slack. This tool helps in sharing of files, folder and making a communication with the team thus, making process less time consuming and effort less. Hence, with experience we can say that use of this technologies will surely help increase the productivity of the work delivered by the company.

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