Here are 5 reasons why Advertisers Use Social Media Ads Over TV Ads:

1) Lower Cost

A TV ad can cost thousands to millions of dollars to run. And that’s not including production costs. Want to get the most bang for your ad buck? Social ads are the way to go. Depending on your goal, you can get an inexpensive start and scale your ads as you see a return.

2) Targeting Precision

Social networks know us. They know what content we consume, ads we engage with, and which ones we skim over. You can dial in on the targeting to make sure only your best prospects see your ads. After all, social platforms want to show the most relevant content.

3) Tailored Messaging

Television ads have one shot at making an impact. If the ad doesn’t resonate, you wasted thousands of dollars and have nothing to show for it. Unlike social ads, you can’t tailor the advertisement to speak to the audience. So you’re left sending a general message in hopes that the right people will buy from your brand. Whereas with social ads, you can tailor the messaging depending on the user’s relationship with the brand and their stage in the buyer’s journey.

4) Commercial Blindness

Most people look at their phone while watching TV. Whether browsing Facebook, checking email, or playing games, undevoted attention is not on the TV. This causes blindness to commercials.

5) Platforms Available

Audiences allow you to narrow in on who sees your ad. Messaging speaks to your audience, but the platform has a lot to do with the type of content the person wants to see. Each platform offers users a unique reason to be there and therefore, the user is in a certain mindset when browsing. With social ads, you can tailor your advertisement to the user intent on the platform.

At Ads!, we create a cohesive and comprehensive social media advertising strategy, with an expert team working for you. We help your business reach new levels of success and we do this through social media, SEO, and internet marketing tactics.

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Your Facebook activity that may influence your search results includes what your friends share with you, Pages you follow, Groups you’ve joined, events you’ve liked or followed, things you’ve interacted with in your News Feed, information you’ve listed on your profile, places where you’ve been tagged, and previous searches you’ve done. Your Facebook search results are also based on the general Facebook community activity, including the popularity of whatever you’re searching for and how recently it was posted.

Whatever you search for on the rest of the internet will not influence what you see when you search on Facebook.

All content that you see on Facebook is governed by the Facebook Community Standards. These Community Standards are developed by Facebook and the community in partnership with a global team of experts and non-governmental organizations. If you see something that you think may violate Community Standards, you can always report it. Facebook is a place of expression and fun while also maintaining a safe environment for everyone.

At Ads!, we figure out your brand’s standing and approach to Facebook and consider how it can adjust its strategy to achieve better results.

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1. Find Out Which Services They Offer
Not all digital marketing agencies are the same. Some might only focus
on blogging and SEO, while others might only create digital ads. It’s important to choose an agency that suits your needs. Most businesses will find themselves in need of a combination of organic social media, blogging, SEO, paid search, and social media advertising. While you could hire multiple companies to handle these different needs, the
result will be a convoluted strategy. Instead, you should find an agency that can offer all of these services together. You will then be able to work with the agency to come up with a clear strategy that uses these different services to achieve your goals. Choosing a digital marketing agency that offers all of the services you need in one place will ensure the most successful marketing plan for your business.

2. Consider The Size of The Agency
You might think bigger is better when it comes to a digital marketing agency, but the opposite is often the case. A smaller agency will have more time to put into account. You will receive a more personal experience with people who have the time to answer all of your questions and sit down with you for one-on-ones. A smaller company will also provide the opportunity for a more individualized approach than a bigger company who reuses a similar strategy for different clients. Another advantage to smaller companies is that you can be sure your company has access to senior expertise. Larger agencies are likely to hand off smaller accounts to junior teams that are less experienced. When you deal with a small agency, you can be sure that you have access to the most experienced people available.

3. Look To Past Clients
When choosing a digital marketing company, you should investigate their past clients. Reliable agencies will be able to provide you with past clients to provide references and talk about their experience with the agency. They will also be able to provide case studies and a portfolio demonstrating their abilities and successes. You should also look at reviews of the agencies, both on reviewing sites such as Google reviews and their own site. A reliable digital marketing agency will be able to prove their abilities and success through the testimony of past clients.

4. Consider Experience
In addition to positive client testimony, you should verify that your digital marketing agency has a proven track record of success. There are thousands of digital marketing agencies out there, some which have only been in business a short time. In order to ensure the best marketing plan, you should choose an agency with enough experience to have developed expertise in the field. Look for a company that has been around long enough to truly understand the industry in order to provide clients with the best experience and most successful marketing plans.

5. Choose a Company That Understands You
In order to develop a successful marketing plan, you’ll need to choose an agency that understands your business. Make sure they listen to you and understand your goals. Choose a company that wants to help you develop your goals and achieve them, rather than telling you what your goals should be. A good digital marketing agency will listen to your needs and concerns and be able to clearly explain to you anything you don’t understand. When you choose a digital marketing agency, you should be sure to find one that you trust and that understands your business and its goals.

6. Choose The Best Value, Not The Best Price
When making business decisions, everyone is inclined to choose the option with the lowest price. However, in the case of digital marketing companies, they’re not all created equal. Therefore, it’s important to choose the company that will give you the best value for your money, rather than simply the lowest price. Find a company that offers the most services and the best expertise. You will get more value for your money when you can develop an expert marketing strategy using a wide variety of tactics. In the long run, this type of marketing strategy will be more successful and will help you gain more valuable customers.

At Ads!, we provide our clients with quality services where we understand your company, your wants and needs, your goals and your ideas, and provide feedback and care for your company and campaign. We help you generate leads and take your online presence to the next level!

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