Here are 5 mistakes that you need to avoid to conduct a successful social media campaign!

1. Undefined goals and targeting the wrong audience
Being aware about your target audience is the key for any marketing campaign. When the information is more detailed and precise, it is easier for the business to reach out. You must ask yourself the question: Who are you targeting? And why are you initiating this campaign? You need to establish specific goals and identify the audience before starting the campaign. It is all about increasing your conversion rate turning your leads into customers.

2. Consistent Content Posting and Community Management
There are numerous benefits of posting regular content on social media. You can test which days and time are more effective for engagement and when your posts are better visible online. It helps you establish an online presence and improve relations with your consumers.
Community management allows you to have better conversations with your target audience and engage in current trends that are related with the business. It can improve your customer commitment and retention as well. It is all about knowing your customer better!

3. Underestimating or Misunderstanding Analytics
Analytics plays a vital role in making amendments on the marketing campaign and improved decision making. It provides insights about your consumer preferences and the best social media platforms for your specific business. It lets you know about your performance and which content is more likely to get higher engagements and you can improve the business strategies as per the results. You must get familiar with Facebook Insights, Facebook Analytics and Google Analytics so you fully realize what your efforts are producing for you.

4. Trying to be present on every platform
As we mentioned earlier, it isn’t about randomly posting your content everywhere without listing out your goals and target audience. It is about finding the right channel to reach out your target audience to improve your engagement. Consumers aren’t going to be same on very platform so posting the same thing in every platform will only devalue your efforts. Even though it can be a hassle, you must tailor your messages for every platform considering the type of audience that it caters and you can ignore some platform if it doesn’t reach your audience segment.

5. Neglecting paid Ads
By now, you might have guessed not all platforms have similar consumer base. Every platform has their own ways of engaging with their people, and paid ads just enhance your chances of generating leads and boosting engagements. You can increase traffic of people based on your distinct target audience and build brand awareness among them. It reduces your work of finding the clients who fit your criteria and you can directly reach your market.

At Ads! , we ensure that your business does not suffer due to these mistakes by looking into every minor detail necessary. You can just stay back and leave it to the expertise in digital marketing as we take care of your social media concerns.

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In today’s generation, people are more inclined towards visuals images rather than plain texts to share information and learn new ideas. Using images to promote a business grabs greater attention from people than texts. So, Facebook is providing you with various tools to maximize the impact of your advertisements. In simple terms, ad image is the image or video that you choose to promote your page with, which communicates the potential of the brand to the audience.

There are a lot of different types of Facebook Ads! And it is constantly changing with time. Facebook is making constant improvement in its marketing strategies for the clients i.e. the advertisers to reach their audience. While you as an advertiser are trying to set up an ad for your business, Facebook provides you with 15 different objectives for your advertisement namely divided into categories of Awareness, Consideration and Conversion. Awareness generates interest, Consideration focuses on engagement and Conversion is more about the purchase of the product.

Why would you consider boosting an ad image?

You are provided with the luxury to choose your audience by their demographics, behaviours and contact information. By doing so, you can get their attention through eye catching designs and images that are relevant to them and see the results accordingly as per the performance of the posts. It builds the credibility of the brand and the products that you deliver. With high quality images, the messages are perceived as more interesting and appealing. It can even engage the consumers to post their experiences with the brand itself and suggest you ways to improve your business.

What are the requirements to form an ad image or an ad video?

There are certain requirements that you need to fulfil while forming an ad image.

• – The image must be in .jpg or .png format with ratio of 9:16 or 16:9.
• – The text for the ad cannot exceed 125 characters.
• – And, images having more text may have fewer impressions.

In addition, if you were to form an ad video then the following requirements need to be met.

• – The video must be comprised of the ratio 9:16 to 16:9 with file size max of 4 GB.
• – The video length must be between the ranges of 1 second to 20 seconds.
• – Video captions and sound are optional.
• – The text must be within 125 characters with less than 20% text coverage.

With such various other specifications to be fulfilled with the increased Facebook security and complications, at Ads!, we ensure effective advertisement of your brands by taking the responsibility to market it digitally. Considering your requirements and priorities, we form striking ad images and videos that enhance the brand and communicate the overall message to the audience.

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