Brand vs. Business: Why People Remember One and Forget the Other
New businesses and startups are launching every day in Nepal — full of ambition, ideas, and energy. From boutique clothing lines to IT services, cafes to online stores, everyone’s trying to get noticed.
But here’s the reality: most are forgotten within months.
Why? Because while they focus on running a business, they forget to build a brand.
A business sells a product or service. A brand builds a story, a connection, and an experience.
