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Success Story
Siddhartha Sunrise UPVC Sure Shot Offer Campaign – Nepal
Through the Sure Shot Offer Campaign, Siddhartha Sunrise UPVC Roofing Sheets turned a simple roofing purchase into an exciting reward opportunity.
With scratch cards, lucky draws, dealer participation, and monthly live winner announcements, the campaign blended product reliability with guaranteed prizes — creating strong excitement, trust, and engagement across Nepal.
Their Story
Reinforcing Trust in Durable Roofing Solutions
For years, Siddhartha Sunrise has been a trusted name in UPVC roofing sheets across Nepal. But in a competitive market, quality alone isn’t enough — customers need a reason to choose now.
The Sure Shot Offer Campaign added that spark. By combining durable roofing with guaranteed rewards, the campaign turned construction purchases into exciting opportunities.
Through engaging visuals and offer-focused promotions, Siddhartha Sunrise was positioned as a brand that delivers not just protection — but real value.
Their Goal
Driving Product Demand Through Promotional Engagement
The campaign aimed to encourage customers and dealers to choose Siddhartha Sunrise UPVC Roofing Sheets for their construction projects by increasing brand awareness and promoting the Sure Shot Offer. It focused on attracting customer interest, motivating dealers and contractors to recommend the product, and driving purchase intent among homeowners and builders. By combining product promotion with assured rewards, the campaign strengthened Siddhartha Sunrise’s presence in Nepal’s construction materials market while boosting sales and building greater customer trust.
Their Solution
A Reward-Based Campaign that Keeps Customers Engaged
The campaign kept excitement alive with a simple yet highly engaging structure that combined instant rewards, grand prizes, and continuous interaction. Every customer who purchased Siddhartha Sunrise UPVC roofing sheets received a scratch card, giving them the thrill of instantly discovering if they had won a prize. Beyond these instant rewards, participants had the chance to win grand prizes such as a Royal Enfield Classic 350cc motorcycle, a couple’s trip to Thailand, and a variety of monthly lucky draw prizes — incentives that made the campaign hard to ignore and highly memorable for both customers and dealers.
To maintain transparency and trust, monthly live winner announcements were held on social media, allowing audiences to see the lucky draw results in real time. These live sessions not only reinforced credibility but also kept the audience engaged with the campaign throughout its run. Supporting this structure, consistent social media promotion played a key role, featuring promotional visuals explaining the Sure Shot Offer, updates on lucky draws, posts celebrating winners, and highlights of customers receiving their prizes. Together, this multi-layered approach created a dynamic, interactive experience that sustained interest, amplified participation, and strengthened the connection between Siddhartha Sunrise and its audience.
Scratch Card Promotion
Encouraging immediate customer engagement through instant reward opportunities.
Monthly Live Draws
Maintaining excitement and transparency through live winner announcements.
Social Media Campaign
Continuous digital promotion to keep the campaign visible and active.
Their Success
A Campaign That Built Trust and Excitement
The Sure Shot Offer Campaign proved to be a highly successful promotional initiative for Siddhartha Sunrise, blending guaranteed rewards, exciting grand prizes, and transparent live winner announcements to build strong credibility and enthusiasm among customers. The monthly live sessions became a key highlight, drawing audiences who eagerly awaited the reveal of each month’s winners.
The campaign saw strong participation from customers across Nepal, boosted awareness of Siddhartha Sunrise UPVC Roofing Sheets, and generated high engagement on social media during the live draws. Dealers and contractors responded positively, while rewards such as the Royal Enfield Classic 350cc and Thailand trip were successfully distributed, adding tangible excitement and value.
By combining reward-based promotions with transparent engagement, the campaign effectively strengthened brand loyalty and drove customer interest. Beyond promoting roofing solutions, the Sure Shot Offer Campaign created an experience that customers looked forward to every month, turning a simple purchase into a moment of anticipation and celebration.
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Success Story
Classic Tech TVC Campaign
Through an integrated media approach, Classic Tech delivered its TVC to a wide Nepali audience, blending television reach with strong digital promotion. The campaign positioned the brand as a reliable, modern internet provider for homes and businesses.
TVC content was amplified across Facebook, Instagram, YouTube, and digital cutdowns, ensuring consistent visibility across multiple touchpoints both on-screen and online.
Their Story
Showcasing Connectivity for the Modern Nepali Lifestyle
In a time where connectivity drives work, learning, and entertainment, Classic Tech highlighted how reliable internet transforms everyday life. The TVC showcased relatable moments—from families streaming together to professionals working from home and students attending online classes—reflecting Nepal’s evolving digital lifestyle.
Through emotional storytelling, the campaign positioned Classic Tech as a dependable partner, emphasizing high-speed performance, reliable service, and seamless connectivity for a connected Nepal.
Their Goal
Strengthening Brand Presence and Customer Trust
With rising competition in Nepal’s ISP market, Classic Tech set out to reinforce its position as a dependable internet provider. The campaign focused on increasing nationwide awareness, showcasing speed and reliability, and building trust among both new and existing customers.
It targeted households, professionals, students, and businesses that rely heavily on stable connectivity, while driving inquiries and subscriptions through strong brand recall. Through the TVC and digital extensions, the campaign highlighted how Classic Tech supports the everyday digital needs of modern Nepali consumers.
Their Solution
A Multi-Platform Campaign Blending TV and Digital
To maximize reach and engagement, the campaign was executed across both television and digital platforms. The TVC acted as the centerpiece, airing on major Nepali television channels and showcasing relatable everyday situations where fast, stable internet becomes essential. Shorter edits and promotional snippets were then amplified across Facebook, Instagram, and YouTube to capture younger, digitally active audiences. Supporting social media content, including behind-the-scenes clips, highlight moments, and reels, helped maintain engagement and extend the campaign beyond television. Targeted paid promotions further ensured the TVC reached relevant audiences across Nepal, increasing overall visibility and brand interaction.
Television Advertising
Wide audience reach through broadcast media across Nepal.
Social Media Promotion
Short-form edits and digital posts helped expand the campaign’s reach to online audiences.
Content Marketing
Story-driven visuals and relatable scenarios helped communicate the brand’s value to customers.
Their Success
Strengthening Classic Tech’s Brand Recall Across Nepal
The TVC campaign connected with audiences through relatable moments powered by reliable internet connectivity. By combining strong television exposure with digital engagement, Classic Tech reinforced its presence in Nepal’s competitive ISP market. The campaign delivered increased visibility through national TV broadcast, strong social media engagement, improved awareness of services, and positive audience response to the storytelling. It also strengthened brand recall among internet users across the country. Overall, the campaign showed how blending traditional television with digital platforms can create powerful impact, positioning Classic Tech as a reliable internet partner for Nepal’s digital future.
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Success Story
Godrej Nepal – “मनै देखि Wow!” Festive Offer Campaign
During Nepal’s festive season, **Godrej products distributed by SK Venture Pvt. Ltd. introduced the ‘Manai Dekhi Wow!’ Festive Offer, a promotional campaign designed to reward customers while increasing excitement around household appliance purchases.
Through a combination of retail activation, social media promotion, and festive-themed marketing, the campaign successfully captured the attention of Nepali consumers preparing their homes for the celebration season. The promotion encouraged customers to purchase Godrej appliances while enjoying the opportunity to win exciting rewards.
Their Story
Turning Festive Shopping into a Moment of Celebration
Festive seasons in Nepal are more than traditions — they are moments when families upgrade homes, purchase appliances, and prepare for celebrations.
Recognizing this opportunity, SK Venture introduced the ‘Manai Dekhi Wow!’ Festive Offer, encouraging customers to bring home reliable Godrej appliances while enjoying the thrill of rewards and surprises.
The campaign focused on creating a festive atmosphere around appliance shopping, highlighting how upgrading essential household products could make celebrations even more special.
Through engaging visuals, promotional announcements, and retail promotions, the campaign connected with families who were preparing their homes for the festive season.
Their Goal
Boosting Festive Sales and Brand Visibility
The campaign aimed to strengthen the presence of Godrej appliances in Nepal during the festive season by increasing brand awareness and encouraging households to upgrade their homes. It focused on creating excitement through attractive offers and rewards while building a strong connection between Godrej products and modern Nepali living. At the same time, the campaign supported retail partners, turning festive interest into actual purchases and making Godrej a natural part of the festive upgrade journey.
Their Solution
A Festive Promotion Designed to Engage Customers
To drive strong market engagement, SK Venture executed a multi-channel promotional strategy that blended retail visibility with a vibrant digital presence. The campaign launched with eye-catching content announcing the ‘Manai Dekhi Wow!’ Festive Offer, instantly grabbing attention while showcasing key Godrej appliances. Retail partners and appliance showrooms played a crucial role by bringing the promotion to life in-store, ensuring customers experienced the excitement firsthand during the bustling festive shopping season. The presence of campaign materials at points of purchase not only attracted footfall but also reinforced the festive upgrade message, making Godrej a natural choice for households looking to enhance their homes.
At the same time, the campaign extended its reach through social media platforms like Facebook and Instagram, creating a digital conversation around the promotion. Festive-themed product visuals, promotional announcements, and interactive content engaged younger, digitally active audiences, helping the campaign resonate beyond the physical stores. The messaging consistently highlighted how Godrej appliances could simplify everyday living while adding joy and convenience to festive celebrations. By combining on-ground activation with strategic online engagement, the campaign successfully positioned Godrej as a trusted companion for modern Nepali households during the festival season.
Retail Promotion
Campaign displays and promotional messaging across appliance stores.
Social Media Campaign
Festive-themed visuals and announcements to reach online audiences.
Content Marketing
Engaging content highlighting the benefits of Godrej appliances.
Their Success
A Festive Campaign that Sparked Customer Excitement
The ‘Manai Dekhi Wow!’ Festive Offer campaign captured the festive spirit while boosting awareness and engagement for Godrej appliances. By combining strong retail presence with digital promotion, the campaign sparked customer interest, drove social media engagement, and received positive feedback from both retailers and consumers. It successfully strengthened Godrej’s brand presence in Nepal, showing how festive offers and engaging messaging can connect with households during key shopping moments.
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Success Story
Motorola Launch Event – Vivanta Kathmandu
To introduce its latest smartphone lineup in Nepal, Motorola Nepal, in collaboration with CG Mobile, hosted an exclusive launch event at Vivanta Kathmandu. The event was designed to bring together media, tech enthusiasts, influencers, and business partners to experience Motorola’s newest innovations firsthand.
Through a combination of live event coverage, social media amplification, influencer engagement, and press presence, the launch event successfully created excitement and positioned Motorola’s new devices at the forefront of Nepal’s tech conversation.
Their Story
Introducing Innovation Through Experience
Smartphone launches today are no longer just announcements — they are experiences.
Motorola wanted the Nepali market to feel the innovation behind its devices, not just hear about it. Hosting the launch event at Vivanta Kathmandu allowed the brand to create a premium atmosphere that matched the sophistication of the product lineup.
The event brought together tech media, influencers, distributors, and smartphone enthusiasts, offering them an immersive look into Motorola’s latest smartphones. Guests had the opportunity to explore the devices up close, understand their key features, and experience the brand’s design philosophy.
From stage presentations and product demonstrations to interactive sessions and networking opportunities, the launch evening was crafted to celebrate technology, design, and performance.
Their Goal
Building Buzz Around Motorola’s Latest Smartphones
In a market already buzzing with competition, Motorola stepped in with intent—to be seen, felt, and remembered. The goal was clear: build real excitement around its latest smartphone launches while pulling in tech journalists, influencers, and industry insiders who shape the conversation. But this wasn’t about just talking features—it was about letting people experience them, hands-on, raw and real. Through an immersive launch event, Motorola aimed to spark social media buzz that actually lives beyond the scroll and reinforce its position as a premium, no-compromise brand in Nepal’s evolving tech scene.
Their Solution
A Premium Launch Event Supported by Digital Amplification
To maximize the impact of the launch, Motorola didn’t just plan an event—they engineered a solution where physical presence and digital momentum moved in sync, like two wheels of the same machine. At the center stood Vivanta Kathmandu, not just as a venue, but as a stage where the brand could control the narrative, tone, and first impression with precision. The exclusive launch event created an environment of credibility and premium perception—because sometimes, seeing is believing, but being there? That hits different.
But Motorola understood one thing clearly—people don’t connect with locked glass displays anymore. So they broke that barrier. Hands-on product zones turned passive attendees into active participants. Guests explored the devices in real-time—testing advanced cameras in live scenarios, feeling the speed of high-performance processors, experiencing the richness of premium displays, and connecting with designs that felt modern, confident, and unapologetically stylish. This wasn’t just a showcase; it was proof. A direct answer to the market’s biggest question: “Is it actually worth it?”
Then came the multiplier effect. Influencers, tech creators, and media weren’t just invited for presence—they were part of the distribution strategy. Their live updates, instant content, and personal takes transformed the event into a ripple effect across digital platforms. One room, but thousands of screens. One experience, but countless perspectives.
And Motorola didn’t let the momentum die there. Through strategic social media coverage across Facebook, Instagram, and YouTube, the brand extended the life of the launch far beyond a single evening. Highlights, product demos, behind-the-scenes moments—each piece of content served a purpose: to educate, to excite, and to keep the conversation alive.
In the end, this wasn’t just about launching a product. It was about solving a modern marketing challenge—how do you make people trust, feel, and talk about something new? Motorola’s answer was simple but sharp: Don’t just show up. Show it, let them feel it, and make sure the world sees it too.
Live Event Experience
Creating a memorable environment for guests to discover Motorola’s innovations.
Influencer and Media Coverage
Expanding the reach of the launch through trusted voices in the tech community.
Digital Promotion
Amplifying the event through social media content and live updates.
Their Success
A Launch Event That Sparked Conversations
The Motorola launch event at Vivanta Kathmandu successfully generated excitement within Nepal’s growing smartphone community.
The combination of a premium venue, immersive product demonstrations, and strong social media amplification helped create a launch experience that resonated with both attendees and online audiences.
Key campaign highlights included:
- Strong attendance from media, influencers, and industry partners
• High social media engagement from event coverage and live posts
• Increased awareness for Motorola’s latest smartphones in Nepal
• Positive feedback from attendees who experienced the devices firsthand
• Strong brand visibility across both offline and digital platforms
The event demonstrated that a well-executed launch experience can significantly amplify product visibility and brand perception.
By combining experiential marketing with digital storytelling, Motorola successfully introduced its newest smartphones to Nepal in a way that felt both premium and memorable.
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Success Story
Rio Nepal New Packaging Launch – CG Nepal
To introduce a refreshed identity for one of Nepal’s most recognizable fruit drink brands, Rio, Chaudhary Group launched a campaign unveiling the brand’s new packaging design.
The campaign aimed to highlight the modernized look of Rio while reinforcing the brand’s fun, energetic personality. Through a mix of digital promotions, social media engagement, and retail visibility, the new packaging was introduced to consumers across Nepal.
By combining strong visuals with engaging content, the campaign successfully created awareness around Rio’s refreshed appearance while maintaining the familiarity and trust the brand has built over the years.
Their Story
A Fresh Look for a Familiar Favorite
For years, Rio has been a go-to refreshment for Nepali consumers, known for its fruity flavors and vibrant brand personality.
However, as consumer preferences evolve and retail shelves become more competitive, brands must continue to reinvent themselves to stay relevant.
To keep the brand fresh and appealing to a younger audience, Chaudhary Group introduced new packaging for Rio, designed to reflect a more modern, bold, and eye-catching visual identity.
The new design enhanced shelf appeal while maintaining the brand’s recognizable colors and playful energy.
Through the launch campaign, Rio invited consumers to rediscover the drink they already loved — now presented in a fresh and contemporary look.
Their Goal
Reinforcing Brand Relevance Through a Packaging Refresh
The campaign wasn’t built merely to announce a packaging change; it was crafted to tighten Rio’s grip on its audience, to remind people why they reached for it in the first place. The mission was clear: introduce the refreshed design across Nepal, spark curiosity, and turn heads in crowded shelves and endless scrolls. But here’s the twist—it had to evolve without losing its soul. Loyal customers needed reassurance, not confusion, while a new generation had to feel like Rio finally spoke their language. The visuals got sharper, younger, louder—but the promise stayed untouched.
Because at the end of the day, the message hit simple and hard: the outside may have changed, but that same familiar taste, that same little hit of joy… still hits exactly the same.
Their Solution
A Visual Campaign Built Around the New Identity
This wasn’t just a rollout—it was a reveal, the kind that feels familiar at first glance… then hits different the second time.
To introduce the refreshed packaging, CG built the campaign on visual storytelling and unmistakable brand recognition. No heavy explanations, no overcomplication—just strong, striking visuals that did the talking. It began with bold packaging reveal content, crafted to stop the scroll and hold attention for that extra second. The new Rio design came alive through vibrant colors, sharper contrasts, and a cleaner, more modern layout—built not just to sit on shelves, but to stand out and be remembered.
Then the digital wave followed—steady, intentional, and everywhere. Across Facebook and Instagram, the audience was taken through a visual journey. Side-by-side comparisons tapped into nostalgia, reminding people of what Rio used to look like, while close-up shots highlighted the details of what it had become. It created that subtle tension—“this feels new… but I know this.” And that’s where the connection deepened.
But a campaign like this can’t live only on screens. The real test? The shelves. And CG made sure the transition didn’t miss a beat. Retail outlets across Nepal were aligned with the rollout, so when customers walked into stores, the new packaging wasn’t a surprise—it was a confirmation. What they saw online, they could instantly recognize in their hands. No second-guessing, no hesitation.
Layered on top of this was a stream of engaging visual content—short, punchy, and full of energy. Quick cuts, bright frames, everyday moments. The kind of content that doesn’t try too hard, because Rio never had to. It reinforced a simple idea: this is still your go-to refreshment, your small break in a busy day, your little joy.
Because in the end, the campaign didn’t just say “we’ve changed.”
It said, “we’ve grown—but we’re still yours.”
Packaging Reveal
Introducing the refreshed Rio design through visually striking content.
Social Media Campaign
Promoting the new packaging across digital platforms to maximize reach.
Retail Activation
Ensuring strong visibility of the updated packaging in stores.
Their Success
A Refresh that Reinvigorated the Brand
The new packaging campaign successfully reintroduced Rio to the market with a modern visual identity that resonated with both loyal consumers and new audiences.
The refreshed look helped the product stand out on retail shelves while generating curiosity and engagement across social media.
Key campaign highlights included:
- Increased consumer awareness about the new Rio packaging design
• Strong engagement on social media posts featuring the product refresh
• Positive response from retail partners and customers
• Enhanced shelf visibility through the updated design
• Reinforced brand relevance among younger consumers
The campaign demonstrated that a thoughtful packaging refresh, combined with strategic promotion, can revitalize a well-loved brand while preserving the identity consumers trust.
Through the Rio New Packaging Launch, Chaudhary Group successfully gave the brand a fresh face while keeping the same refreshing spirit that Nepali consumers have enjoyed for years.
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Success Story
Nothing Phone (3) Series Launch – CG Mobile Nepal
Through strategic use of social media, CG Mobile positioned the Nothing Phone (3) Series at the center of Nepal’s tech conversation. Teaser campaigns, visually striking product content, and launch announcements across Facebook, Instagram, and influencer collaborations built strong anticipation and engagement.
Supported by paid promotions and tech creators, the campaign successfully turned curiosity into excitement and demand for the Nothing Phone (3) Series across Nepal.
Their Story
Creating a New Era of Smartphone Culture in Nepal
Nothing is a brand built on design, innovation, and transparency. Bringing this global vision to Nepal, CG Mobile introduced the Nothing Phone (3) Series as more than just a smartphone — a bold statement of futuristic tech and lifestyle.
Through strategic digital campaigns, the launch highlighted the iconic Glyph Interface, transparent design, powerful cameras, and smooth performance. With teaser content, social media storytelling, influencer reviews, and launch announcements, the campaign turned the Nothing Phone (3) Series into one of the most anticipated tech moments in Nepal’s smartphone space.
Their Goal
Making the Nothing Phone (3) Series Nepal’s Most Talked-About Smartphone Launch
As the official distributor, CG Mobile aimed to position the Nothing Phone (3) Series as one of Nepal’s most talked-about smartphone launches.
Through targeted digital campaigns and influencer collaborations, the goal was to create pre-launch hype, engage tech audiences, drive store traffic, and strengthen Nothing’s image as a design-first premium smartphone brand.
Their Solution
Connecting Nepal’s Tech Community Through Digital Storytelling
For the launch of the Nothing Phone (3a) Series, CG Mobile focused on building strong digital buzz by engaging Nepal’s tech community through strategic online storytelling. The campaign was executed across platforms like Facebook and Instagram, creating awareness and excitement around the new devices.
The strategy began with teaser and countdown campaigns that gradually revealed the phone’s unique transparent design and the signature Glyph Interface lighting system, sparking curiosity among tech audiences before the official launch.
To expand reach, the brand collaborated with well-known Nepali tech reviewers, lifestyle influencers, and digital creators who shared unboxing videos, hands-on reviews, and first impressions. This helped introduce the Nothing ecosystem to a wider audience, especially younger consumers who often rely on influencer recommendations.
Alongside this, short-form product highlight videos showcased key features such as the premium transparent design, advanced camera capabilities, smooth performance with optimized OS, and fast charging with long-lasting battery. These videos turned technical features into engaging visual stories that resonated with social media audiences across Nepal.
Paid Social Promotions
Promoted posts on Facebook and Instagram expanded the campaign’s reach across Nepal.
Influencer Marketing
Tech creators and lifestyle influencers boosted the campaign by sharing their experiences with Nothing devices.
Content Marketing
High-quality visuals and feature videos showcased and educated audiences about the brand.
Their Success
Making Nothing One of Nepal’s Most Talked-About Smartphone Brands
Through consistent digital campaigns and engaging storytelling, CG Mobile generated strong visibility and excitement for the Nothing Phone (3) Series in Nepal.
The campaign connected with young tech enthusiasts, creators, and design-focused users, positioning Nothing as a bold, design-first alternative in the premium smartphone market. Strong reach on Facebook and Instagram, influencer reviews, and feature videos helped boost brand awareness, engagement, and curiosity around the device
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Mahindra Udaya 2019 Nepal
With the use of the Facebook platform, Agni Group was able to present Mahindra to the center stage of the lifestyle and trends hype in Nepal for Mahindra Udaya 2019. Promotional posts about the event in the form of pictures and videos were used on both Mahindra Nepal – Agni Group’s Official Page. The posts were also shared by Influencers for the event for Off-page Influencer Marketing.
Mahindra Udaya 2019 was the first edition of the exclusive Festival where technology met lifestyle. We showcased the CHEETAH inspired XUV 300, an amalgamation of luxury, performance and safety and Marazzo “Smooth as a Shark, Silent as a shark” and six new future-ready products from Mahindra. Mahindra Udaya was the biggest music show gathering all the big names. We would like to thank all our 10,000+ visitors who came to the event. We are overwhelmed with all the love and support. Hope to see you in 2020. Posted by Mahindra Nepal – Agni Group on Monday, March 18, 2019
Their Story
Forging a Lifestyle Festivity Experience for Automobile Aficionados & More
Mahindra Udaya 2019 is the first edition of the exclusive Automobiles Festival where technology meets lifestyle. This event was brought to you by Agni Group which is the sole authorized distributor for Mahindra Utility vehicles and Tractors in Nepal. Established over 28 years ago, the Agni Group has solely been successful in creating the legacy of the Mahindra brand in Nepal. With the use of social media platforms, it has promoted the launch of new Mahindra products in Nepal. Also, using advertising platforms on Facebook, they have been able to generate excitement for the event.
Their Goal
Bringing attendees to Mahindra Udaya
Having organized the largest festival event in Nepal, Agni Group wanted to bring the focus and limelight to the Mahindra brand with music, exhibitions and more. With Facebook posts promotion, they were able to assess how well the social media platform performed in helping them to generate leads who would be attending the event.
“Reaching out to the crowd through social media for Mahindra Udaya was one of the best decision we made. It was cost effective as well as rewarding with the campaign being an overall success.”
Saphal Subedi, Marketing Supervisor
Agni Incorporated Pvt. Ltd.
Their Solution
Influencing the Nepali Audience
Mahindra Udaya 2019 was an event to appeal to automobiles fanatics of all age groups regardless of the gender which were part of the social media giant. Working with Ads Market Pvt. Ltd, Agni Group created an attractive campaign to run across viable offline and online media channels. Online media channels like Facebook, Content Marketing and Influencer Marketing were the bigger part of the advertising strategy.
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Agni Group kicked off their marketing campaign by creating a Countdown Post for the Event on Facebook where most of the Nepali audiences are active on. Ads Market also created a Landing Site which was promoted on Facebook post to find audiences who might be interested in attending the event. By providing a free entrance ticket for the event, Mahindra Nepal was able to collect Leads for Mahindra Udaya. Then by establishing the spoke people, influencer marketing was used to reach a bigger audience who might not be followers of Mahindra Nepal. The purpose was to reach the people in the influencers’ lists who were passionate about festivities and events happening in Nepal. An event in Facebook was also created so that other Facebook users could also see from the upcoming events list on their newsfeed.
In addition Countdown posts for Mahindra Udaya 2019 were posted 10 days before the start of the event. When it got to the last 2 remaining days, renowned Nepali influencers – Aastha Pokharel, Lex Limbu and Asmi Shrestha uploaded videos about the event. These videos contain details about how to get their tickets; redirecting to the landing page – www.mahindraudaya.com. Then, announcement of new launches and more influencers videos were also posted to create excitement. In addition, before the event took place, behind the scenes footage of Mahindra Udaya 2019 was also shown to the public. This was done so that it could generate hype on social media. During the 3 days event, videos were also posted during and after it ended so that viewers who hadn’t attended could get a glimpse of it. Even artists who had performed were recorded showing their support for Mahindra Udaya 2019.
Paid Post Promotions
Generating hype for promotions about Mahindra Udaya 2019
Facebook Events
Notifying users for upcoming occasions
Influencer Marketing
Reaching beyond Mahindra Nepal’s audience
Their Success
Overwhelming Attendance
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40% of leads were attributable to Facebook
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5X lower cost per reach with Facebook compared to TV
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Huge success of event
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