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DigitalMarketing Archives - ads! digital https://ads.com.np/tag/digitalmarketing/ A Full-Service Digital Advertising Agency © Fri, 24 Jan 2020 12:01:54 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 https://ads.com.np/wp-content/uploads/2024/04/cropped-favicon-ads-digital-32x32.png DigitalMarketing Archives - ads! digital https://ads.com.np/tag/digitalmarketing/ 32 32 The 5S of Digital Marketing https://ads.com.np/2019/07/04/the-5s-of-digital-marketing/ Thu, 04 Jul 2019 08:31:40 +0000 https://ads.com.np/?p=7360 A good digital marketing strategy has various aspects taken into consideration. The 5S strategy developed by Chaffey and Smith (2000) provides a framework for effective internet marketing strategy you can use to attract and retain your customers. Below are the 5s of digital marketing strategy to help your business. 1. Sell The ultimate goal of any organization is to gain profit and the source of profit is from sales of the product/service. Going digital means taking your products and services online as well. Build a strategy with detailed plans on how you are going to sell your products online. A... Read more

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A good digital marketing strategy has various aspects taken into consideration. The 5S strategy developed by Chaffey and Smith (2000) provides a framework for effective internet marketing strategy you can use to attract and retain your customers. Below are the 5s of digital marketing strategy to help your business.

1. Sell

The ultimate goal of any organization is to gain profit and the source of profit is from sales of the product/service. Going digital means taking your products and services online as well. Build a strategy with detailed plans on how you are going to sell your products online. A digital marketing strategy to support online sales can increase the total volume of sales, as the leads generated from online presence will turn into potential customers, who will turn into actual customers, whom you will be serving and retaining.

2. Serve

As the popular saying goes, “Customers are king”, it is important how you serve your customers online. You cannot serve all the people present online, so firstly recognize your customers, then move towards serving them properly. Make your customers feel valued by giving them better service at the pre-sale, sale and post-sale phases. Be present and responsive to your customers at all times. Improve your level of service with maximum utilization of the internet.

3. Speak

The best customer service comes from understanding your customers well. Listen to your customers carefully, understand exactly what they are searching for and talk to them. Get to know them so you can convey your message well. Make communication a major part of your strategy, not only for customers but also for your suppliers. Understanding their interests, attitudes, and behavior will allow you to give better responses. It will help you get closer and build a strong relationship with your customers.

4. Save

Working digitally helps you save money, time and effort. The physical and operating costs will automatically be reduced when you are moving digitally. Instant responses and improved communication save you time and effort to do everything manually. Use the internet as a cost reduction tool.

5. Sizzle

Business is not simply about buying and selling your products and services. Everything that happens in business adds to its brand value. You should not forget to build your brand while operating. Your strategy should also include how you will be promoting yourself as a brand. Build trust, recognition, relationship and enhance your brand.

At Ads!, we help you sell, serve, speak, save and sizzle by handling your complete digital promotions. We provide you the best service by incorporating various considerations and coming up with a digital marketing plan suitable for your business.

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5 Reasons Why You Should Start Digital Marketing https://ads.com.np/2017/10/30/5-reasons-why-you-should-start-digital-marketing/ Mon, 30 Oct 2017 08:06:42 +0000 https://ads.com.np/?p=1994 Everything is digitizing! From paying cash to increasing your sales. No wonder Digital Marketing is gaining much popularity in giving  BOOST to advertising campaigns and reach new audience. Digital Marketing is best for your business regardless of size of your company. The ability of digital marketing to reach the audience in real time and the ability to extract real time data has been a key reason why traditional marketing is no longer an option for fast moving companies. The whole idea of creating and printing and publishing takes a lot of time, Which is why Digital Marketing is gaining much... Read more

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Everything is digitizing! From paying cash to increasing your sales. No wonder Digital Marketing is gaining much popularity in giving  BOOST to advertising campaigns and reach new audience. Digital Marketing is best for your business regardless of size of your company.

The ability of digital marketing to reach the audience in real time and the ability to extract real time data has been a key reason why traditional marketing is no longer an option for fast moving companies. The whole idea of creating and printing and publishing takes a lot of time, Which is why Digital Marketing is gaining much popularity in Nepal as well.

Here are Top 5 reasons why you should start digital marketing:

  1. Digital Marketing provides a better and much more cost-effective channel that delivers results.
  2. SEO, Social Media Marketing and Online Marketing generate quick and effective interaction with targeted audiences and delivers better-than-average results in terms of higher conversion rates.
  3. Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.
  4. You can get benefits of real-time marketing for your company.
  5. Digital Marketing Builds brand reputation, delivering on what you promised will help you develop a better relationship with your targeted audiences.

At ads!, we believe in providing effective digital marketing strategy that helps in achieving your goal weather that be Branding, Advertising Or Sale Conversion. A Chat with us costs nothing! Dial 01.4218069 to discuss more about the your digital marketing opportunities.

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Why Content Plans are Essential for your business? https://ads.com.np/2016/04/14/why-content-plans-are-essential-for-your-business/ Thu, 14 Apr 2016 09:46:48 +0000 https://ads.com.np/?p=1366 Content marketing isn’t new. We’ve been practicing it since far longer than the term existed, as did many others. It is an umbrella term covering a set of strategies, techniques and tactics to fulfill business and customer goals by using the most relevant content to serve, attract, convert, retain and engage customers. “Content is King!” in the digital world and the great content is essential to any decent digital marketing activity for many, many reasons: Content engages with your audience Content shows you know what you’re talking about Content earns you (natural) links (essential for SEO) Content helps you stand... Read more

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Content marketing isn’t new. We’ve been practicing it since far longer than the term existed, as did many others. It is an umbrella term covering a set of strategies, techniques and tactics to fulfill business and customer goals by using the most relevant content to serve, attract, convert, retain and engage customers.

“Content is King!” in the digital world and the great content is essential to any decent digital marketing activity for many, many reasons:

  1. Content engages with your audience
  2. Content shows you know what you’re talking about
  3. Content earns you (natural) links (essential for SEO)
  4. Content helps you stand out from the competition
  5. Content gets you found especially if you’re writing content around search queries
  6. Content keeps Google interested

 

Although these are the typical goals found in content marketing research,at ads!,  we invite you to think out of the box and also look at the goals of your “audiences’. No one wants to read content that’s clearly written for search engines and stuffed with keywords. No one wants to read great swathes of jargon and dry, boring text.

This is why it’s important both not to neglect your content and to have a content plan in place.

Why Content Plans Matter

So it’s quite clear that content is important. But there are so many different sorts of content that it’s worth considering all the options when making a plan. Improving content on your site may mean:

  1. Re-writing product copy to make it unique and add value
  2. Writing category content to optimize pages for search engine rankings and usability
  3. Writing blog content to establish your business as a thought-leader
  4. Creating how-to guides for using your products
  5. Producing helpful guides, whitepapers and downloads to help your customers get the most out of your products and services
  6. Building interesting and educational content that people will share on the web (getting you natural links and better brand reach)

 

Creating content that applies to your customers’ interests and lifestyles can help to form and build strong relationships. Good quality custom content engages, informs and builds your audience.

Nothing will replace a face-to-face connection. But, more often than not these days, a potential buyer will search you out in Google before stepping foot in your store. That’s why, it will be more important than ever to create strong contents  so potential customers can learn everything they need to know about you, your products, services, and business philosophy before they pick up the phone or walk in the door.

At ads! We provide good contents that  helps build  your brand’s personality and gain audience’s trust. Increasing your online footprint increases your chances of being found by prospective customers. So, if your content is right then you have created a strong foundation to backing all your other SEO endeavors.At ads! We believe this is where content marketing really shines in the digital arena.

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How to build targeted Twitter Followers? https://ads.com.np/2016/04/14/how-to-build-targeted-twitter-followers/ Thu, 14 Apr 2016 07:38:11 +0000 https://ads.com.np/?p=1351 Twitter has over a 140 million active users making its potential as a marketing channel now undeniable. But understanding where your audience are and how to engage with them so that they follow you can be challenging. Similarly, knowing how engagement leads to achieving commercial objectives can be equally mysterious.   Twitter has the potential to get more eye-balls on your content, promote your products/services and increase your influence on the social web.You will also get the opportunity to connect with other users and form deep connections that will be beneficial to you in a huge way.You can use it... Read more

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Twitter has over a 140 million active users making its potential as a marketing channel now undeniable. But understanding where your audience are and how to engage with them so that they follow you can be challenging. Similarly, knowing how engagement leads to achieving commercial objectives can be equally mysterious.

 

Twitter has the potential to get more eye-balls on your content, promote your products/services and increase your influence on the social web.You will also get the opportunity to connect with other users and form deep connections that will be beneficial to you in a huge way.You can use it to develop an engaged community that trusts you and listens to what you have to say. Twitter is continuing to grow at the rate of 135,000 users each day.  

 

At ads!, we help win customers, by looking deeper than the surface chatter. Here is what ads! Believes on building targeted Twitter followers.

 

1. Know Who Your Target Audience Are

First and foremost you need to know what exactly you’re trying to achieve on Twitter by outlining your goals and objectives within an agreed social media strategy. Are you looking for followers from a specific geographical location, or existing customers of your products or services?At ads! We believe business on Twitter is built on relationships.With ads! use Twitter Ads! to connect with your target audience and achieve your business goals. When people follow you on Twitter, they want to hear more from you and are likely to become loyal customers.

 

2. Ensure Your Profile is Relevant to Your Target Audience

Make use of your 160 character biography, profile picture and background image are all key elements. Your biography is hugely important as Twitter will use this content to determine where it suggests your account to others, prompting them to follow you. Subsequently, relevancy is of prime concern. Research also shows that users who have profile pictures have 10 times more followers on average than those with the default Twitter egg, presumably as the default image is typically associated with spam accounts. Whatever your business goals are, at ads! we’ll guide you through designing ad campaigns to reach them.

3. Follow People You’d Like Following You

This is the best way to ensure you are in the front of your potential followers’ minds. Once following, engage in conversation with your potential followers; comment on the content they’re sharing, answer the questions they’re asking, share your own views and opinions with the thoughts and musings they tweet. At ads! We interact with people productively that they find the conversation interesting and useful which will naturally prompt them to follow you.

 

4. Vary the type of content you share

Variety is important on Twitter. Just sharing an endless stream of links won’t help anyone. Try shaking things up by sharing other types of updates like quotes and engaging questions. According to a study by Dan Zarrella, images are 94% more likely to be retweeted. To keep your social media content flowing, at ads! we offer top tools that can help you organize your efforts, increase your productivity, and demonstrate measurable results.Most marketers struggle to get engagement on social media. Publishing more posts is NOT the solution. At ads!,we publish the RIGHT KIND of posts!
 

5. Schedule your tweets to be published when your followers are online

Optimizing the times which you share content is the key to getting more traction and increasing your reach.Once you know when your followers are most active, you can start scheduling your tweets.Growing a Twitter following takes time, and effort. Twitter Ads are designed to help you connect with audience, and to get results that drive action and add value to your business. At ads! we promote your brand to gain more followers, increase reach and provide solution to help you achieve your business goals.

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