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]]>The best place to hide a dead body is page two of the Google Search results.
No wonder every person wants their web page to rank higher in search results. So they do some research and talk to few people and come to conclusion that SEO is what they want. But with this type of knowledge they tend to develop misconceptions. There are many but we have listed 5 most common misconception that people tend to develop about SEO.
Search engines may rely on the keywords to know better about your web site but it is definitely not the last thing. Different factors like how good is your website optimized to view in mobile device, how good is your website performing in social media, how good is your content, how fast your website loads in browser, etc also influences your search ranking. Search engines are becoming smarter day by day, gone are the days when keywords and links could just do the job.
Google might be the Biggest fish in the pond but it not certainly the only one. The data shows that about 10% of total searches are from other search engines like yahoo, bing, baidu, DuckDuckGo, etc. If you only focus on Google then you are missing out on good chunk of market.
Source: StatCounter Global Stats – Search Engine Market Share
Source: StatCounter Global Stats – Search Engine Market Share
Your main focus should be optimizing in Google; no doubt, but with other search engines slowly picking the pace, you might consider optimizing there also. One example, In early 2013, Facebook introduced Graph Search and its partnership with Bing. Graph search enables people to search for places and things within their social reach — for example, “Restaurants in Key West liked by my friends.” But it can’t handle every search. For those it can’t, it defaults to a Bing search.
The real challenge start once you have achieved good ranking in the search results. It takes active and continuous effort to maintain that good ranking. A monthly review process can be setup to access the current search ranking and make changes accordingly. For example: once you are top of the search result, your competitor will also be making changes to their SEO strategies, so if you don’t do anything then your web page will slowly start to rank lower. and another thing in order to protect themselves from spammers, Google continuously keeps on making changes to their algorithm. So with the change in algorithm your SEO strategies also needs to change.
Most of the people who are up for SEO think that ranking is everything. Even though your page ranks highest in search result, there are still many other factors to consider. Ultimately you should be seeing the benefits. Your ranking still needs to be coupled with other factors such as audience relevance and website traffic to get a sense of ROI.
Consider looking beyond rankings and measure these four metrics of your SEO practices.
Growth of organic search traffic
Growth of organic search traffic per keyword
Growth of conversions from organic search traffic
Growth of conversions from organic search traffic per keyword
The one question that almost every person ask is “How much time will it take”. Well this question is as difficult to answer as answering “How much time will it take to Moon”. Firstly you need to plan your SEO strategy through research and calculation and secondly there are many other external factors which might impact your SEO strategy. So it is very difficult to tell the exact time it will take for Website to rank higher in search results. Like said earlier continuous change in Google’s algorithm, change in your competitors SEO strategies.
SEO is an investment just like a tree that needs effort, patience and time to grow before you can see the result.
Honestly speaking people don’t know exactly how google’s algorithm works. There are certain process which works, basically they try that first and try tinker around.
Here at ads!, before starting SEO on a website we make sure that clients understand the essence of SEO. Basically our clients are free of above mentioned misconception.
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]]>1) Three main reasons SEO is integral in today’s world.
Starting a website is like setting up a shop where there is no road. Search engine optimization is like connecting roads to your shop. Search engines and social networks act as a highways that bring in majority of your website visitors. And if your site is properly optimized, it means it has a better chance of being visible in the search result.
In today’s online world ranking 1st or 2nd in google can mean huge difference in business.
2) Five ways you can use SEO in your business to make sure the benefits are maximum.
Most of the business are discovered on the internet these days. If you don’t have an online presence, you are missing out on some big business opportunities. Create your business profile on all relevant platforms especially facebook and google . Keep them active. Use tools like hootsuite to manage all your social media activity from one place. Always interact with people on social media. Keep track of how your business is doing online.
3) How important is SEO for startups and new business?
SEO is one of those thing where small investment you make can have a huge impact on your business.
You don’t necessarily need an expert to optimize your site. Its relatively simple thing to do and spending some time and thought to it can mean a big difference in traffic that comes to your site.
It is even more important for startups and new businesses, where they have very little money to spend on paid ads yet no one knows about their business.
4) Five steps to use SEO for a new company. Where can one company start? What is the first stop to including SEO in your business?
5) Layman’s tip to SEO. Five things a website should/should not have that is affecting your SEO number. [spams, keywords and factors influencing SEO]
Don’t try to cheat google. Google is really smart at figuring out if a site is trying to rig the search engine (like by adding too many non relevant keywords, or posting spam links all over.) And this is going to have an adverse affect on your page ranking.
At ads! we make sure SEO of all our valued clients is well managed and updated. If you feel we can help you achieve your SEO goals then do let us know. Write to us at info@adsmarket.com.np or call us at 01.4218069.
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