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]]>Tremendous Reach and Exposure
The term ‘global village’ takes on a literal meaning with social media. Platforms like Facebook, Instagram and LinkedIn connect millions daily, offering brands an expansive playground. With over 3.6 billion users globally, social media’s reach is unmatched, making SMM crucial for expansive brand visibility.
1. Precision-Targeted Campaigns
Gone are the days of the scattergun approach. With SMM, you can target the needle, not just the haystack. Platforms offer demographic, geographic, and psychographic filters ensuring your content reaches the ideal consumer.
2. Cost-Effective Branding and Promotion
Why break the bank with traditional marketing when SMM offers more for less? The ROI on social media ads typically outperforms traditional channels, providing both paid and organic reach avenues.
3. Real-time Engagement and Feedback
Instant communication is not just a buzzword; it’s the backbone of successful SMM. Brands can harness real-time analytics and direct interactions, fostering swift customer service and immediate feedback loops.
4. Enhancing Organic Search Results
While SMM boosts brand visibility, it indirectly supports your search engine ranking. Quality content, combined with strategic SEO practices on social media, can drive website traffic, enhancing domain authority and organic search results.
5. Amplifying Trust through User-generated Content (UGC)
Consumers trust peers more than brands. Harnessing UGC bridges this trust gap. Encouraging and sharing user testimonials, reviews, and content can magnify brand credibility and influence purchase decisions.
6. Diverse Content Showcasing
From blogs and images to videos and polls, social media offers a rich tapestry for storytelling. Platforms like TikTok and Instagram Reels champion short-form video content, offering dynamic ways to engage audiences.
7. Seamless Integration with Other Marketing Strategies
Social media doesn’t operate individually. It amplifies other marketing efforts. SMM can be integrated with email marketing, PPC campaigns, and content marketing, creating a cohesive online presence.
Conclusion
Social Media Marketing, when done right, can be a game-changer. Its multifaceted benefits, from unparalleled reach to precision targeting, make it a non-negotiable in today’s digital playbook. By incorporating SMM, brands can amplify their online visibility, driving growth and engagement like never before. Embrace the power of SMM and steer your brand towards digital dominance!
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]]>Musk has left an opening in the social media landscape, and Meta – Mark Zuckerberg always likes an opening.
Now a lot of people will be open to some alternatives.
Have you tried Threads?
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]]>The post 4 Ways to Use Instagram Stories for Business appeared first on ads! digital.
]]>You can even add text and doodles to your photos and videos.
- Deliver Special OffersSpecial offers seem extra-special when combined with the unique traits of Instagram stories. The point to remember is that the scarcity of Instagram stories gives them power. So if you use stories to distribute your business’s special offers, your offers and branding efforts will deliver a better result.
- Show Off Your Creative ProcessMaybe it’s an early design sketch, a video of you visiting the manufacturer behind your product, or simply a high-quality product shot of the final item. These kinds of targeted looks at your creative process can build a new level of trust with your audience.
- Share a Raw, Informal Glimpse Into Your BusinessInstagram stories may be temporary, but their effect on your overall brand isn’t. Polished stories that show a real, but still tactfully created look at your business are key to humanizing your brand to existing customers and potential sales leads.
Consider showing brief behind-the-scenes looks at your business. - Sign On for a TakeoverAn Instagram story takeover is a quick way to grow your account. It involves either taking over another Instagram account, generally for a 24-hour period, or having a person or business take over your account.
It’s a fun exercise that draws special attention from your audience, as well as the existing built-in audience that the other person or business doing the takeover brings. Takeovers are special because they act as a partnership to provide a mutually beneficial exchange of value. It can be a key tactic for growing your audience.
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]]>The post 4 Things You Must Have In Your Social Media Crisis Plan appeared first on ads! digital.
]]>Social media crisis are a reality and a risk that we all face today. It is an online situation that has, or risks having, a negative and long-term impact on your business .We’re all vulnerable to online attacks that threaten having a lasting and damaging impact on our brand’s reputation, both online and offline, and bottom-line.
Sometimes things get out of your control. Sometimes things can get a bit ugly. Posts meant to be internal go public, and others may be read as unintentionally insensitive or misleading. Most often, a real-life brand image crisis carries over onto social media, where it can catch and spread quickly. So when a crisis happens to your brand (and there’s a good chance one eventually will!), you need to know how to react.
Recently in Nepal we faced two major crisis back to back that led us to situations where we could do nothing but suffer. We faced devastating earthquake on April 2015(also known as the Gorkha earthquake) that killed over 10,000 people and injured more than 24,000. It was the most noticeably bad characteristic catastrophe to strike Nepal since the 1934 Nepal-Bihar tremor. The shake was trailed by more than 1000 post-quake tremors took after by another enormous seismic tremor (6.8) on May 12.
The consequences that we Nepalese people faced due to earthquake was not healed even by a half percent and soon our country faced another huge crisis called the 2015 Nepal blockade which began on 23 September 2015 by our own neighbouring country India. This caused an economic and humanitarian crisis that severely affected and is still affecting Nepal and its economy. As a landlocked nation, Nepal imports all of its petroleum supplies from India. Roughly 300 fuel trucks enter from India on a normal day, but this has dwindled to a sporadic passage of 5–10 fuel trucks daily since the start of the crisis, though shipments of perishables like fruits and vegetables have generally been allowed to pass. The blockade has choked imports of not only petroleum, but also medicines and earthquake relief material.
In this critical crisis, we,our country is suffering and there is noone here to make a change. The change what I am referring to is about an effective plan. Our country was/is not prepared to face any kind of natural calamities or blockade because the government lacks effort to implement proper plan. The old saying ‘Act in haste, repent at leisure’ is certainly very true, The old saying ‘Act in haste, repent at leisure’ is certainly very true, but with a well-organized plan, you simply will not have to repent, because everything will be fine.
As social marketing and management experts (and from being on the wrong side of a few crises ourselves), we’ve prepared 4 essential steps to getting a social media crisis under control that we implemented for our clients during the time of major crisis in Nepal. This should definitely help you understand what needs to be done during crisis.At ads! we felt the need of crisis plan right away and started working on them. We understood that a mishandled crisis can destroy your reputation , and can even end up circulating in the news. We need to make sure you have a workable plan ready for dealing with crisis situations.
1. Detect
Before you can even begin to work on an issue, you have to know that there is an issue in the first place. To effectively manage social media presence, you have to be tuned into the chatter surrounding your brand. If you see a negative comment or a complaint posted to one of your profile pages (and especially if it has the potential to go viral), or multiple comments about the same issue, start working on it immediately.
2. Identify
Identify what led to the problem. Who was involved? What happened and when did it happen? Once you have a clear and objective view on the problem, it’s time to look into steps to fix it.
Make sure that you not only have control of the situation, but that each team in your organization is completely synched from the top, down, on how to deal with the situation and potential future crises like it.
3. Consider (The Four T’s)
Tone – What should be the tone of your response? Make sure that it aligns both with your company’s tone in general, but also with the appropriate tone demanded by the situation. If you can be lighthearted about the incident, be lighthearted. If it’s a serious issue, communicate in a serious tone.
Timeliness – How long ago did the incident happen? Make sure you’re reacting as quickly as you can while still making sure not to trip over your own feet in an effort to correct your mistake. This is why it’s so important to be efficient in how you take apart the problem and prepare your communication strategy.
Thoroughness – What networks are you covering? This isn’t like posting content; you don’t need to be everywhere, drawing even more attention to a problem you’d like to have people accept and move past. Make sure to consider how the story is spreading, and address it in the same way.
Transparency – In almost every situation, transparency is best. That means not only should your response acknowledge any mistake your brand made, but it also should show that you are trying to deal with it an honest way. This means openly broadcasting all of the steps that you are taking to fix it and make sure it doesn’t
4. Respond
Now it’s time to respond. Get your social media posts ready on all appropriate channels, then send them out. Be prepared to continually deal with further feedback – also, alert your team to your communications strategy so that news reports only include the official positioning. It is highly useful to be using a CMS tool here, to make sure that you are controlling the conversation to the fullest extent.
Once you’ve developed a plan, make sure to circulate it within your organization. You could even try running scenarios with your team, in order to test your preparation. With a good crisis plan in place, and the proper training, you can safely avoid any potential social media catastrophe.
Social media crises threaten us all, but with the proper preparation you can empower your company to be able to turn a social media crisis into a positive PR campaign for your brand. All it takes is a little assessing, planning and training.
After the devastating earthquake and blockade, their consequences has taught us all to be prepared with an effective plan that will help everyone in our country. At ads! we understand how important it is to have a crisis plan in place. We believe that we should be able to formulate proper plan before the crisis strikes as when it does we are more than just ready for it.
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]]>The post Instagram In Nepal; Who is Most Popular? appeared first on ads! digital.
]]>Of course, Instagram still has quite a ways to go if it wants to catch up to Facebook, which now has well over a billion monthly active users. Instagram founder Kevin Systrom previously credited Facebook for helping the company achieve its rapid growth.
With growing user base of instagram in Nepal we have seen a very positive growth in engagement in instagram. Popularity of the Nepalese celebrities and well known faces on instagram is increasing almost daily in a overwhelming rate. These are some of the popular Nepalese Celebs on instagram.
1. Promise Tamang
Pratigya Tamang, presently known as Promise Tamang Phan. She born in beautiful country Nepal(Gorkha District).She is widely known as The Human Chameleon She grew up in Nepal with her grandfather. She is titled as “YOUTUBE MAKEUP GURU”. Promise Tamang’s first video on youtube was her dance . She got inspired from movie “Avatar” and she did first make-up as Navis and posted it normally on facebook. Now She has a whopping 797000 followers on instagram.
2. Priyanka Karki Priyanka is one of the leading Nepalese actress, former Miss Teen Nepal, VJ, singer, choreographer, a model, and a dancer. She is a talented actor who has won of the hearts of many with her acting ability and is critically acclaimed. She has 52500 followers on instagram and surging.
हरितालिका तीजको हार्दिक मंगलमय शुभकामना
A photo posted by Priyanka Karki (@priyanka.karki) on
3. MalVika Subba
Malvika is a Nepalese media personality, beauty pageant winner, actress, television host, social activist & entrepreneur.
She a multi talented personality with many followers. Instagram followers are just numbers for her. She influences many more. She has 38600 instagram followers.
4. Shristi Shrestha
Nepali actress, singer, model and beauty pageant titleholder who was Miss Nepal 2012.Shristi won the coveted title, beating 15 other contestants.She represented Nepal in Miss World 2012 which was held on August 18, 2012 in Inner Mongolia, China.
She has 36600 instagram followers.
5. Lhakila
Lhakila is pure talent. Her youtube videos and vine videos are too popular among her whopping 28000 instagram followers. Amongst the beauty pageants and actresses he has got a different image. In her videos she sings, Acts, Dances and lots of other fun mimicry. Her indian accent is the best.
Some other popular instagram pages:
6. Namrata Shrestha ( 23400 followers )
7. Malina Joshi (19600 followers )
8. Subexya Bhadel ( 15700 followers )
9. Aastha Pokharel (13500 followers )
10.Yeshi Dolma Lama (13400 followers )
Amongst the Men these are the most popular Nepalese instagram profiles.
1. Lex Limbu
Boasting a monthly 44,000+ unique visitors, 57,000+ followers on Facebook and a growing following on Twitter and Instagram – lexlimbu.com is one of the most popular Nepali blogs right now. He has 10800 instagram followers. But it is just a number for him. He has a very huge fan base and a very good influence on his followers.
2. Aayush Rimal
A talented youteuber who has more than 8900 instagram fans and over 26000 facebook fans. His youtube videos are funny and totally Nepali. He as funny content in his videos and with his friends he creates some fantastic fun to watch youtube videos.
His recent Dubsmash videos were very popular and the vine videos are really entertaining. He is surging with numbers.
3. Ayushman DS Joshi
Son Of Raveena DS Joshi Ayushman is a popular face lately. With winning the title of Face of House of Fashion has taken him to a different level. He has a different kind of model look in him and the camera just loves him. He has a long way to go , so does his instagram followers. He has a whopping 8152 instagram followers and surging. His female fan following is growing like crazy.
#goodmorning #badboysofinsta4. Anmol KC
Anmol KC the hostel guy son of Bhuwan KC has 6359 instagram followers. His female fan following is off the charts.
5. Sarun Tamrakar
From the Band Uglz he has created a name for himself as an outstanding musician and certainly loved by many. He has 4474 instagram followers and still surging. But Instagram followers are just numbers for him he has more fans than many of the popular faces of Nepal.
At ads! We believe this is just a small survey of how popular instagram is in Nepal and among Nepalese. Certainly instagram has increasing number of users world wide and as well as in Nepal. With the increasing number of users Brands and Celebs have now opportunity to place sponsored advertisements for additional reach and followers. Instagram ads has not been released for Nepal as yet but as soon as it does we will be the first one to introduce it in the market. Looking forward to it.
Do follow us on instagram as well:www.instagram.com/ads.market
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