The famous words of William Edwards Deming “In Gods we trust, all others must bring data” is more relevant in the present day than ever. Any successful business collects chunks of data they will use to gather information. This information is then used for making critical business decisions. There is nothing wrong in trusting God to make your business successful but using data along with it gives you a much better chance. Website analytics provides data and insights that can be used to create a better user experience, understand user behavior and track the effectiveness of your online marketing strategies. For most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

How does Web Analytics work?

Most analytics tool will have a javascript snippet that can be inserted in the pages of your website. The analytics tool counts each time the page gets a visitor or a click on a link. The tag can also gather other information like device, browser and geographic location (via IP address). Web analytics services may also use cookies to track individual sessions and to determine repeat visits from the same browser.

Types of Data in Web Analytics

Audience Data

• – Number of visits, number of unique visitors
• – New vs. returning visitor ratio
• – What country they are from
• – What browser or device they are on (desktop vs. mobile)

Audience Behavior

• – Common landing pages
• – Common exit page
• – Frequently visited pages
• – Length of time spent per visit
• – Number of pages per visit
• – Bounce rate

Campaign Data

• – Campaigns that drove the most traffic
• – Websites that referred the most traffic
• – Which keyword searches resulted in a visit
• – Campaign medium breakdown, such as email vs. social media

Some Famous Web Analytics Tool

Google Analytics

This is a free web analytics tool offered by Google to help you analyze your website traffic.

Google Analytics features:

• – Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time.
• – Segmentation for analysis of subsets, such as conversions.
• – Custom reports.
• – Email-based sharing and communication.
• – Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer.

Facebook Pixel

The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

Facebook Pixel Features:

• – Create a Custom Audience of your most valuable customers
• – Create custom reports on the dashboard.
• – A combined report where you can analyse website visitors with multiple factors involved.
• – Analyse percentiles to find out which demographics are more likely to generate bigger hits.

Conclusion

Website Analytics is not just about knowing the number of visitors on your website. It has become a data collection tool that is bound to help in boosting your business. With so many businesses taking the online outlet as a big part of their business strategy, web analytics have become a must have tool.

At ads! we provide a complete digital solution for your business. We ensure optimal online strategies for your business through digital marketing and websites with analytical tools.

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