Tags: #Social Media Marketing  #Social Media Strategy  

Digital marketing is an area which is constantly evolving. New features get added in and algorithms change. Strategies that worked a few years ago might not work anymore. So, now is the perfect time to assess your digital marketing strategy, and make sure you are using the latest trends to get the best results.

Lets have a look at some do’s in Social Media

1. Do – Re-purpose your content
While it might not always be easy to come up with entirely new content, posting the same information over and over again will not work. Make sure that you are thoughtful about the way in which you are re-using content. Make sure that you change the elements in your content to either highlight different information or target a different market segment. Remember, repetition is the root of boredom!!

2. Do – Focus on mobile user experience
The smartphone market is an ever growing one. Currently, more than half the Nepalese population is using smartphones, and smartphones are the devices through which people are increasingly connecting to the internet. Hence, be sure to develop a mobile-friendly website for the convenience of your users.

3. Do – Add more video in your marketing efforts
Video has become the most popular form of interaction with your online audience. 87% of markets now use video content to reach their audience. Furthermore, live videos are seeing increased usage. According to Facebook, users spend 3 times more time watching live videos than pre-recorded ones, and comment on it 10 times more. Hence, its importance should not be downplayed.

Here are some don’ts that you should be aware of.

1. Don’t – Over promotional content
While you might feel excited to share why your brand is the best, do not overdo it. Be careful about not over promoting. Post more interactive content, which will engage your customers. The more you engage with your audience, the more they will view your content, adding to the value of the limited promotional posts.

2. Don’t – Sacrifice quality for quantity
Many of us might have a feeling that the more content we post on social media, the more we engage with the audience, and remind them of our brand. However, your audience are not counting how many posts you have posted over the week. They are looking for informative, engaging and meaning content which offers value to them. So rather than the number of posts, focus on the quality of your content.

3. Don’t – Ignore email
Old is Gold!! This is especially true in the case of e-mail. E-mail can be called one of the first forms of digital marketing, however, companies have started switching to other forms of digital marketing in replacement for e-mail marketing. However, a recent 2017 survey had shown that e-mail marketing provided the best returns out of any digital marketing channels with 73% of marketers answering that ROI was either “excellent” or “good”. Another advantage of e-mail marketing is that you know exactly who you are dealing with. Hence, focus on creating more engaging e-mails.

At ads! we make sure we go through all the best practices so that you the best result.