Tags: #Ads Market #Digital Marketing #Digital Marketing at ads! #Facebook Marketing In Nepal #Social Media Marketing #Social Media Marketing In Nepal
Social media marketing is a form of internet marketing that uses social media platforms such as Facebook, Instagram, Twitter, etc. to promote a product or service. It is a powerful way for businesses to reach their prospective customers. In today’s time, where people use mobile phones to do almost everything, and the internet becoming a part of daily life updates, social media presence has become a necessity for anyone and everyone.
Taking a look at the statistics, in 2018, the world population is 7.6 billion and the internet has 4.1 billion users. Close to half of the world’s population, i.e. 3.03 billion people are on some type of social media. According to MediaKix, people spend an average of 1 hour and 56 minutes on top 5 social media platforms alone- Youtube, Facebook, Instagram, Snapchat and Twitter. 64% of online shoppers say that a video on social media helped them decide on a product to buy.
As per data collected in 2017, people spend over 4 hours a day on their mobile phones. According to an article published in IndiaTimes, in 2018, smartphone users in India consume average 1GB data per day, which means spending more than 1.5 hours on online activities daily. As of 2018, there are 9,500,000 Facebook users in Nepal, 1,200,000 Instagram users, 2,300,000 users, 3,800,000 Youtube users and 500,000 Pinterest users, and these numbers are only bound to increase in the future.
Given such a huge market potential in social media, it is essential for any business today to have a social media presence. All these data show that the prospect of business is growing digitally, more through social media. The best way to reach and interact with your customers is through social media.
A business can benefit from social media marketing in various ways. Here are the top 7 reasons how social media marketing can work for your business:
1. Greater Reach to Potential Target Customers
All your possible customers are present in social media. In today’s digital era, people find out about your business through social media. If anyone wants to find out more about any business, the first thing they do is check if they are available in social media. Customers are constantly talking about your business and product in social media. So the number of potential customers you can reach through social media is huge.
2. Easy to Track Performance unlike Traditional Ways
You can track down the number of people reached through social media, unlike traditional ways where you cannot exactly estimate the number of people reached in numbers. For example, when you place your ad in a newspaper, you can presume the number of people reached through subscription to that newspaper but you cannot ensure that all those who subscribed went through your advertisement carefully. Social media helps you do that. You can get insights about who saw your ad and how well your ad performed.
3. Customer Retention
Social media is a very effective communication channel which can ensure that there is higher engagement between you and your customers. Better communication means building better relationships with your customers. When you are able to build good relation, it will be easier for you to retain your customers for a longer period of time. Therefore, social media acts as a basis for making two-way communication better than just you reaching your customers (one-way communication).
4. Greater customer satisfaction
Social media not only helps to communicate with your customers but also gives your customers a more personalized experience. Communicating one-on-one with your customers helps to know them better and fulfil their needs and concerns more easily. It makes your customers feel that they are valuable to you. Social media also helps to answer customer complaints. When you listen to them, they get greater value form you and higher satisfaction.
5. Promotes Influencer Marketing
An influencer is someone on social media who have a much greater following than the average person. They have good knowledge about the market they are influencing and have established a certain amount of credibility. Such influencers who use social media platforms can help you boost your business. Influencer marketing works more like word-of-mouth where the influencer talks about your products and reaches their audience. This helps you to reach more customers through them. Additionally, their reviews about your product and service can build a positive image around your brand.
6. Cost friendly
It is already well known that social media costs nothing compared to the physical operation. Imagine the cost of building a system where you have to physically interact with thousands of customers and have to cater to all their needs and queries within the minimum amount of time. Social media marketing solves such difficulty virtually which will cost you a lot less. Another cost benefit is when you can play ads that reach your targeted customers rather than a mass advertisement, the actual customer base will increase leading to higher sales at less expense.
7. Overall Better Brand Image
With the correct social media marketing technique, your business will have an overall better brand image. As a result, you can portray the image you want to and deliver the value your customers seek through a better brand image.
At Ads!, we provide our clients with this service, which has proven to be effective and beneficial to them. We use social media to boost up your business and make your business more prominent and successful.