Tags: #Digital Marketing  #Digital Marketing at ads!  #social media ads  #Social Media Marketing  

You are currently thinking about how to maximize your marketing budget. So you are considering what type of commercials you should create. Also, what would be the best channels and times would work best. But have you thought about going social? People no longer watch TV as they did before. On-demand and digital networks have made traditional TV ads less effective than ever. Social media ads, on the other hand, has become a great tool for businesses and people alike to reach their precise target audience.


Here are 5 reasons why Advertisers Use Social Media Ads Over TV Ads:


1) Lower Cost

A TV ad can cost thousands to millions of dollars to run. And that’s not including production costs. Want to get the most bang for your ad buck? Social ads are the way to go. Depending on your goal, you can get an inexpensive start and scale your ads as you see a return.


2) Targeting Precision

Social networks know us. They know what content we consume, ads we engage with, and which ones we skim over. You can dial in on the targeting to make sure only your best prospects see your ads. After all, social platforms want to show the most relevant content.


3) Tailored Messaging

Television ads have one shot at making an impact. If the ad doesn’t resonate, you wasted thousands of dollars and have nothing to show for it. Unlike social ads, you can’t tailor the advertisement to speak to the audience. So you’re left sending a general message in hopes that the right people will buy from your brand. Whereas with social ads, you can tailor the messaging depending on the user’s relationship with the brand and their stage in the buyer’s journey.


4) Commercial Blindness

Most people look at their phone while watching TV. Whether browsing Facebook, checking email, or playing games, undevoted attention is not on the TV. This causes blindness to commercials.


5) Platforms Available

Audiences allow you to narrow in on who sees your ad. Messaging speaks to your audience, but the platform has a lot to do with the type of content the person wants to see. Each platform offers users a unique reason to be there and therefore, the user is in a certain mindset when browsing. With social ads, you can tailor your advertisement to the user intent on the platform.


At Ads!, we create a cohesive and comprehensive social media advertising strategy, with an expert team working for you. We help your business reach new levels of success and we do this through social media, SEO, and internet marketing tactics.