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Author Archive



The Rise of Gen Z Politics: What Marketers Should Learn from Nepal’s Youth Uprising

Posted on: December 7th, 2025 by Namrata Thapaliya

From the streets to social platforms, Nepal’s Gen Z is making history. What began as frustration over corruption, inequality, and restricted speech has become something far greater — a movement powered by creativity, technology, and truth. These young voices aren’t waiting for permission to be heard. They’re shaping conversations, building communities, and proving that influence today isn’t bought — it’s earned.


Gen Z Influence: How Brands Can Align Today

Posted on: December 7th, 2025 by Namrata Thapaliya

September 23, 2025 Gen Z is no longer just an audience — they’re shaping trends, narratives, and expectations....


The AI Advantage: How Brands Can Leverage It Today

Posted on: August 31st, 2025 by Namrata Thapaliya

AI is no longer just a trend — it’s transforming how businesses market, advertise, and connect with customers. The real opportunity lies in how brands use AI to make smarter decisions, save time, and deliver results that matter. Marketing with AI is about scale and precision. It analyzes data, predicts behaviors, and helps brands personalize experiences like never before. Advertising powered by AI doesn’t just reach people — it reaches the right people.


The Perfect Duo: How Marketing and Sales Drive Revenue Together

Posted on: August 18th, 2025 by Namrata Thapaliya

Business growth does not happen by chance. Marketing and sales work together as a team — marketing creates interest, and sales turns that interest into results. Together, they drive revenue and build strong customer relationships. Marketing’s role is to inform, engage, and build trust. It shares your brand story, generates leads, and helps potential customers understand your value.


The Evolution of Content in 2025: What Works Now

Posted on: August 18th, 2025 by Namrata Thapaliya

In Nepal, the way people consume content is changing faster than ever. From TikTok reels to Instagram carousels, YouTube shorts to LinkedIn thought posts — attention spans are shorter, but the demand for quality is higher. What worked two years ago — long captions, generic stock images, one-size-fits-all ads — now feels invisible in the feed. Why? Because in 2025, content isn’t just about posting regularly. It’s about connecting deeply.


Why Your Engagement Is Flatlining Without Video?

Posted on: August 3rd, 2025 by Namrata Thapaliya

et me guess , you spent hours perfecting your email layout, wrote a killer blog post, or crafted that polished banner ad. But the clicks? Meh. The engagement? A ghost town. Here’s the hard truth: Text is skimmed. Images are ignored. But video? Video stops the scroll. Your Audience Doesn’t Want to Read. They Want to Watch.