Messenger ads are going global. After promising tests in Australia and Thailand, Facebook messenger is expanding the beta further. Facebook will now offer businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger.

This means businesses of every size get a new tool for creating meaningful connections with customers and prospects. More than 1.2 billion people use Messenger every month, which gives marketers an opportunity to expand the reach of their campaigns and drive more results.

At ads! we are eagerly waiting for rollout in Nepal. The user and interest data of the the new advertising platform is yet to be seen. We are excited about the opportunity that it brings for the brands in Nepal. A tactical strategy of Facebook to separate Messenger with Facebook is perhaps a smart move to have diversified income. Both platforms can now be used separately and are independent of each other. This new change holds a lot of possibilities in the near future. After Stories, Games And Bots, We are mostly excited about the future updates more than anything else! This is just a beginning.